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UX Masterclass 2016

Building the UX Maturity
Mexico City, April 27, 2016

About this event

This is an international event that brings together experts and though-leaders from the field of user experience, innovation, and customer research to learn, gain and share inspiration, and knowledge.

The UXalliance Masterclasses have regularly occurred twice a year, since their first edition in 2010.

From New Zealand to Europe, from Africa to America, our conferences have taken us, and you, literally around the world. We want to give all of you, wherever you live, the opportunity to come and meet our experts and your colleagues, so keep an eye on future editions.

Our speakers will engage and inspire attendees to think outside the ‘silo’ of their industry and approach challenges with a fresh perspective. This forum will be a great opportunity to exchange knowledge and best practices with professionals from all over the world The UX Masterclass is a flagship event of the UXAlliance – an international network of 26 user experience firms from around the world. Usaria, as a member of the UXAlliance, will host the UX Masterclass in Mexico City.

Industry-leading user experience, innovation, customer research, digital intelligence, and design professionals will share innovative methods, case studies, and best practices. Our short presentation format will keep you engaged and moving quickly through the day, maximizing their time for the one-day event.

The 12th UX Masterclass brings together experts, authors, and thought leaders from the field of user experience, innovation, customer research, and digital intelligence from Latin America and around the world, and presents a unique platform to learn, exchange ideas, gain and share inspiration, and network.

Attendees who would find the UX Masterclass a must-attend:

  • Digital Strategy Leaders
  • Product Managers / Functional Leaders
  • Marketing professionals
  • User Experience Professionals
  • User Interface Designers / Architects
  • Development Managers / Architects
  • Digital Marketing Professionals
  • Design Professionals
  • User / Usability / Market Researchers
  • Business / Industry Analysts
Book your place for this exclusive event     Get tickets now!

Lunch included

Speakers

Global experts will talk to you about how to increase UX maturity at your workplace

Jorge Gerardo Guevara
Vice President of Corporate Affairs and Communications, Latin America and the Caribbean @ American Express Mexico
American Express: over 160 years of customer-centric service

Jorge Guevara is Vice President of Corporate Affairs and Communications for American Express Mexico, Latin America and the Caribbean. From his position, he is responsible for developing strategies on Public Relations, Social Media, Internal Communication and Social Responsibility - including American Express Foundation in order to support the business goals of the company. In addition, he is responsible for government relations.

Among his latest credits “Do What you Love” (Haz lo que Amas) a PR & Social campaign based on Amex’s brand promise of inspiring extraordinary lives. He led this initiative which turned out to be the right Facebook umbrella not only to set an enriched conversation between the brand and its fanbase but it also served as a the first billing generating initiative within the Facebook page.

American Express: over 160 years of customer-centric service

American Express is a well-known company that has offered travel and financial services for more than 160 years in Mexico and the world. Even though the business’ portfolio of products and services has evolved, its goal has been from the beginning to offer an extraordinary service that exceeds the customers’ expectations. Under this premise, it has become one of the most respected brands worldwide. This talk will focus on its history from its origins up to today’s vision, becoming one of the most relevant brands for most people through the use of digital media and new technologies

Annemarie Lesage
UX director Research & Design @ YU Centrik
How could UX maturity evolve in light of Customer eXperience?

Annemarie Lesage leads Yu Centrik's team of user researchers, UX strategists and UX designers in Canada, while integrating collaborative design to ideation and innovation process.

She holds a PhD from the School of Industrial Design in Montreal, and has focused her research on the emotional dimensions of the user experience. Annemarie joined Sapient's user experience modelling group - XMod in 2000 in New York.

Since 2003, she has taught various classes at Laval U. (co-teaching design research in 2005), Concordia, UQAM and the University of Montreal (experience design, since 2010).

How could UX maturity evolve in light of Customer eXperience?

The rise of social media and the ensuing loss of control over the brand delivered a wake up call to people in charge of customer loyalty. This has put weight onto the end user’s experience, calling for a more holistic approach to designing products, services, processes and environments. In the light of this, organizations need to be lighter, faster as they work across silos; they need to benefit from both UX and CX.

We will share with you our observations and current reflections, as we are looking into CX to strengthen a renewed UX maturity model.

Ilana Kaplan
CEO @ Bayfront UX
The UX toolbox: where we’ve been, where we’re going as UX matures

Ilana is passionate about all things UX and runs her own consulting company, Bayfront UX, in Sydney Australia, with the goal of working with clients to develop solutions with outstanding user experiences. Before that, Ilana managed UX teams at Serco, Optimal Experience, and at PwC’s Digital Change.

Ilana is skilled across all user centred design activities including strategy, research, design, and testing. Over the years her clients have ranged from large financial institutions to private companies, government organisations, and Telco’s. She has taught numerous user centred design courses, and holds an MA in Industrial Psychology.

The UX toolbox: where we’ve been, where we’re going as UX matures

A critical look at the tools that have stood the test of time as UX as a discipline has matured. You’ll learn (or be reminded) of the value of the some of our tried and tested techniques like usability testing and discover new techniques and how to apply them to achieve outstanding experiences for end users. Come away with a solid understanding of a UX Toolbox and understand when and why to use the range of UX at our disposal.

Shailesh Manga
Global Head of User Experience @ GFK
Adapt or Perish: Evolving your UX

Shailesh Manga is Global Head of User Experience at GfK and a driving force behind the organization’s service design practice. This practice is built on years of expertise refining the interactions between customers and organizations. This is a growing area of value to clients as they seek to understand a more holistic view of how people behave and interact with organizations.

Shailesh enjoys being creative with methods and taking on the challenge of multi-channel customer experiences. Having a commercial focus, Shailesh welcomes the challenge of coming up with pragmatic approaches that drive tangible business benefits for clients. Shailesh has a Bachelor of Technology (Optoelectronics) First Class Honors

Adapt or Perish: Evolving your UX

Organizations in competitive environments are under constant pressure to innovate and be a step ahead of competitors AND customer expectation. If organisations can’t keep up, they will be out of the game soon enough. For UX to be impactful in such a dynamic environment, UX professionals need to innovate and adapt just as quickly.

In this session Shailesh will present UX trends GfK is seeing globally that are helping clients capture opportunities. Using real project stories from around the world, he will demonstrate the value that creative use of methods, hybrid approaches and collaborative design thinking, bring to organizations.

Luis Carlos Aceves
CEO @ Usaria
UXPP, a model to plan the UX perception in organizations

Luis Carlos Aceves is a partner, currently CEO of Usaria, where he works on the strategic planning. He has worked as a user experience consultant for Infonavit, VivaAerobus, Amway, State Government of Nuevo León, Yahoo, Banorte, Lowes, and HEB among others.

Luis Carlos is author of the book "Best Practices in the design of government portals". From 2006-2009, he participated as a regular columnist in newspapers of Grupo Reforma. Similarly, he participates as a member of the User eXperience Professionals' Association (UXPA) and the eMarketing Association, by which he is accredited as a Certified eMarketer. Previously he worked at companies like Terra Networks (formerly Infosel), Abaco Financial Group and Neoris. He has combined professional practice with teaching courses related to user centered design, both at undergraduate and graduate levels at the University of Monterrey.

Luis Carlos has undergraduate studies in computer science and graduate studies in e-commerce and administration from the Monterrey Institute of Technology and Higher Education.

UXPP, a model to plan the UX perception in organizations

All design activities must have the user as the central focus. Reaching people on an emotional level can make a difference when considering the success or failure of an interactive media person, concept or organization. Nevertheless, does good planning of these experiences takes place? This talk will present both data and international use cases that suggest the lack of strategies in the design of interactive media experiences. It will also offer recommendations from different points of view to accomplish better results.

Simon Herd
Research Director @ Sutherland Labs
How is your new CX capability looking?: An Executive primer

Simon is one of the most experienced customer experience practitioners working internationally, and leads engagements across media, finance, government and telecoms. Over a period of more than 16 years Simon has led successful research teams and has helped a range of organisations take the first step towards building successful UX teams.

How is your new CX capability looking?: An Executive primer

Many organizations have set up customer experience (CX) programs in the last 5 years, and they’re to be congratulated as it’s an important step to becoming an experience-led business. CX programs don’t realize ultimate impact immediately, they have to prove themselves and earn trust within the organization and become true masters of their domain. Furthermore, the massive demand for talented CX professionals means that it can be difficult to get the right capability up and running quickly. But once you have your team in place, how do you make sure resources are being directed in the right areas? We share a few pointers for executives to watch for to help prioritize where CX capabilities should be directed to increase impact.

Marta Sylvia del Río
Regional Director for Latin America @ UXPA
How to create a UX organizational culture ...and not die trying

Marta is an Associate Professor at Universidad de Monterrey, in both graduate and undergraduate levels. She is also an independent consultant at Usaria. She has performed consulting in usability and user experience for organizations such as the Government of Nuevo León, Marriott and Yahoo, among others.

Marta Sylvia is co-author of five books. She was just named UXPA’s Regional Director for Latin America. Marta has been a speaker at various international events of usability and user experience design. She is one of the promoters of events and initiatives for user experience design (UX) in Mexico highlighting the Manifesto on Usability and Accessibility for Mexican Government Websites.

Marta Sylvia holds a college degree in Computer Systems and a Masters in Computer Science from the Monterrey Institute of Technology and Higher Education, as well as postgraduate studies in Graphic Design at the University of Monterrey.

How to create a UX organizational culture ...and not die trying

UX is what brings about better digital products and services. This talk will focus on the main problems one faces when incorporating UX and CX to an organizational culture. The suggestions presented are based on my personal experience as a consultant.

Víctor M. González
UX/Design Consultant and Professor @ ITAM
“How do I get “UX people?”: Challenges and strategies for identifying and recruiting UX (User Experience) talent in LatinAmerica

Víctor Manuel González (PhD, MSc, Cert. Eng) is a consultant and international expert on human-computer interaction and the design of optimal user experiences for interactive products. He is a full time Professor and Chair of the Department of Computer Science at the Instituto Tecnológico Autónomo de México (ITAM). Victor combines his academic work with consulting for companies in Mexico and Latin America to find the best ways to design and create valuable digital products based on innovation.

“How do I get “UX people?”: Challenges and strategies for identifying and recruiting UX (User Experience) talent in LatinAmerica

Several studies show that the UX Design discipline can be a well-paid area of professional development with a great work-life balance. But in many Latin-American scenarios, there are few contexts in university education and professional training that focus on this specialization area. The challenges begin with the demand definition, since many companies have a great need for UX professional designers, but mistake the discipline with other product design or engineering specializations.

On the other hand, many universities consider UX Design as a non-mandatory subjects, and therefore are not included in the core of their academic curricula. Thus, this conference presents some experiences which may be valuable to understand the challenges and opportunities that arise when recruiting human resources with UX design experience. It also offers a few strategies that can be implemented to make these efforts successful.

Adriana Camacho
Head of Digital Channels @ INFONAVIT
Success story: Infonavit’s change of UX culture

Adriana was born in Bogota. She lives in Mexico Cuty since 14 years ago. She is the Head of Digital Channels at Infonavit.

Adriana has worked as a software engineer for companies related with customer service. Currently, Adriana and her team at Infonavit, are in charge for the digital channels like the web site, Self-Service Kiosks, mobile apps and the whole communications through email and mobile phones.

She has directed a large number of digital projects like: the implementation of a new personalized website “Mi Cuenta Infornavit” for the mexican workers, a portal for mexican business and organizations that need to make their legal contributions, an app for smartphones, among others.

Adriana has a degree in Computer Systems with specialization in Software Engineering from the University Antonio Nariño in Bogota and has an Master on Information Technology Management from the Monterrey Institute of Technology, where she graduated with honors.

Success story: Infonavit’s change of UX culture

From this talk we will learn about the challenges and opportunities faced by Infonavit when offering through digital media a wide variety of services to more than 25 million workers and almost a million companies. We will talk about the key elements that drove us to create a culture based on channel design and citizen-oriented services.

Frederic Gaillard
Managing director @ Axance
UX and ROI: The impact of UX on the business

Frederic is founder and principal of the leading French company specializing in user experience design for digital services. In this role, he helps clients implement user-centered strategies. Past roles included leading international research for more than 150 online services since 1999.

Before founding Axance, Frederic was a design consultant at various companies with a special interest in end users. He has a passion for human-computer interaction and technology adoption. Frederic is also one of the founding members of the UXalliance. Frederic holds diploma in industrial design, MSc in Management and BSc in Art History from La Sorbonne, Paris

UX and ROI: The impact of UX on the business

UX is becoming a major factor of success when it comes to designing digital services that meet the needs of the customer. In this talk you will learn how to evaluate the value of UX and particularly, the business value.

Isabel Murillo
User Experience Consultant and Co-Director @ Usaria Colombia
How to implement Lean UX processes and innovation in large companies leading to an organizational change

She is partner of Usaria, co-director of the office in Bogota and User Experience Consultant. She is currently coordinating projects of information architecture and ensuring interaction design of digital products. At the same time she is structuring content for open and incompany courses offered by Usaria Colombia.

Natalia Vivas is founder of the Colombian Community of Usability -Usarte.co. She has over 10 years of experience in strategy and structuring of websites and mobile applications. She worked as information architect for agencies like Zemoga (Colombia) and I2B (Chile), and has served as a usability professor at the Colombian School of Engineering and the University of Cauca. Natalia is lecturer at many design and technology events in Latin America. She has consulted for agencies like McCann Digital, StudioCom, and Wunderman. She began her professional work as a Digital Journalist in Diario El País de Cali where she also was a reporter for the technology section. Currently she is an active member of various organizations and communities, including SIGCHI Latam, UXPA, and IxDA.

Natalia Vivas is a social communicator from the Universidad del Cauca and has academic publications about the practice and teaching of Human Computer Interaction and Usability.

How to implement Lean UX processes and innovation in large companies leading to an organizational change

Based on our consulting experience helping companies in Mexico and Colombia, we offer suggestions on how to work in big companies as if they were startups. We present guidelines and recommendations to team-up with clients, comprehension of concepts and terms used in methodologies, and the administration of organizational change.

Natalia Vivas
User Experience Consultant and Co-Director @ Usaria Colombia
How to implement Lean UX processes and innovation in large companies leading to an organizational change

She is partner of Usaria, co-director of the office in Bogota and User Experience Consultant. She is currently coordinating projects of information architecture and ensuring interaction design of digital products. At the same time she is structuring content for open and incompany courses offered by Usaria Colombia.

Natalia Vivas is founder of the Colombian Community of Usability -Usarte.co. She has over 10 years of experience in strategy and structuring of websites and mobile applications. She worked as information architect for agencies like Zemoga (Colombia) and I2B (Chile), and has served as a usability professor at the Colombian School of Engineering and the University of Cauca. Natalia is lecturer at many design and technology events in Latin America. She has consulted for agencies like McCann Digital, StudioCom, and Wunderman. She began her professional work as a Digital Journalist in Diario El País de Cali where she also was a reporter for the technology section.

Currently she is an active member of various organizations and communities, including SIGCHI Latam, UXPA, and IxDA.

Natalia Vivas is a social communicator from the Universidad del Cauca and has academic publications about the practice and teaching of Human Computer Interaction and Usability.

How to implement Lean UX processes and innovation in large companies leading to an organizational change

Based on our consulting experience helping companies in Mexico and Colombia, we offer suggestions on how to work in big companies as if they were startups. We present guidelines and recommendations to team-up with clients, comprehension of concepts and terms used in methodologies, and the administration of organizational change.

Jorge Barahona
CEO @ Ayerviernes
Design as inceptor, case study how Chilexpress changes its organizational design

AyerViernes founder, a UX company in Chile. Since 2000 he has been working on Information Architecture, Usability, Accessibility and Interface Design, Interaction Design and so many fun things with a luxury equipment.

In 2000 he began teaching computing at the School of Architecture and Design at the Pontifical Catholic University of Valparaiso in Chile. These classes became a course named Computer Language (which as little sexy name right?) this course became User Experience Design. He has been researching about digital media and new ways to design applied to digital products.

Since 2011 he is mentoring through a workshop "Entrepreneurship with Software" at the School of Engineering at the Pontifical Catholic University of Chile.

Since 1997 he owns a nice hotel with his wife, the Monterilla in Vina del Mar (Chile), where he has been learning the arts of hospitality and entrepreneurship in tourism.

In 2011 he released his new startup, Clerk. An online system for the management of independent hotels.

Design as inceptor, case study how Chilexpress changes its organizational design

The transition from website design to service design involves understanding not only customers digital interactions but also the complexity of an organization.

Nowadays, people interact with multiple interconnected services, each user must be recognized transversely through these services using the same personal information. On the other hand, the digital services offered by an organization must be recognized consistently by the users in all dialogues, products and services.

In this talk, Jorge will show us how to understand a user’s journey through the touch points with a brand, and how this tool help us to the creation of a software as a service and also to build the vision of a software as a dialogue (software as a wizard).

We will see how through the creation of a design framework is easier to build a flexible relationship between different departments when you iterate to create new features on a digital product.

Robert Shummacher
Executive Vice President @ GFK User Centric USA
The fickle relationship between brand and user experiences

Bob has more than 25 years of experience applying usability within corporate and academic environments. He has extensive management – level experience and has worked in telecommunications and travel – related companies. Bob has written standards for graphical user interfaces, invented a patent for a browser (with several more pending) and published dozens of technical and industry articles. He lectures frequently on user interface design. Bob has particular expertise in developing metrics for user performance and applying these metrics to financial models and business cases. He holds a PhD in Cognitive and Experimental Psychology from the University of Illinois, Urbana-Champaign.

The fickle relationship between brand and user experiences

In this talk we'll plumb the depths of the relationship between brand and user experience. User experiences are essential to brand experiences and brand relationships. A good user experience supports the brand much as a poor user experience erodes it. But there's something more. The halo effect of a good experience can make us forgive poor experiences to a point. And sometimes an outstanding user experience contributes little to our brand perception. What is going on? A good user experience is necessary but not sufficient for any relationship that a user has with a brand.

Helga Stegmann
Owner @ Mantaray
UX Maturity: An International Banking App Benchmark

Helga is a user experience consultant that has worked in the industry since 1999. She founded Mantaray in 2006 in South Africa, and has worked with many clients creating innovative products for the African market. Mantaray focuses in digital media, assisting clients in the development of groundbreaking digital products that meet their business objectives as well as their customer needs.

She is currently the COO of UXalliance. Helga spends her free time horse riding, dancing and learning Spanish. She is currently restoring a house in Spain and spends most of her free time immersing in the culture and learning old building techniques.

Francis Fung
International UX Business Manager @ Mitsue-Links
How mature are you? UX Maturity in companies, plus some examples from Japan

Born and raised in London; living and working in Tokyo. Francis is constantly amazed by the clash of cultures, mentality, and differences in UX between the East and West. Since joining Mitsue-Links in Tokyo, Japan, Francis has been sharing his cultural expertise while helping global companies improve their business and consumer products worldwide. His varied background from sales and marketing, print and web design, and research management has given him insight into all areas of market research, UX, and most importantly, people.

How mature are you? UX Maturity in companies, plus some examples from Japan

We hear the words UX Maturity a lot. This presentation will quickly cover the basics, such as what is UX Maturity, where are you in terms of maturity level, and why should you even care?

We know companies often talk about UX and want to somehow have it; but in reality, how mature are they, and how are you able to help them?

We will cover some basic issues regarding how to grow, and mature UX in companies, and also some simple case study examples from Japan, on how we overcame these issues.

After this, hopefully you'll be in a better position to decide how you can help yourself, your company and your clients in growing, maturing and truly spreading the value of UX!

Register now to interact with the top UX global experts

Lunch included

Schedule

The shortest way to explore what you will learn on this day

April 27 2016

Registration

Welcome

American Express is a well-known company that has offered travel and financial services for more than 160 years in Mexico and the world. Even though the business’ portfolio of products and services has evolved, its goal has been from the beginning to offer an extraordinary service that exceeds the customers’ expectations. Under this premise, it has become one of the most respected brands worldwide. This talk will focus on its history from its origins up to today’s vision, becoming one of the most relevant brands for most people through the use of digital media and new technologies.

UX is becoming a major factor of success when it comes to designing digital services that meet the needs of the customer. In this talk you will learn how to evaluate the value of UX and particularly, the business value.

All design activities must have the user as the central focus. Reaching people on an emotional level can make a difference when considering the success or failure of an interactive media person, concept or organization. Nevertheless, does good planning of these experiences takes place? This talk will present both data and international use cases that suggest the lack of strategies in the design of interactive media experiences. It will also offer recommendations from different points of view to accomplish better results.

In this talk we'll plumb the depths of the relationship between brand and user experience. User experiences are essential to brand experiences and brand relationships. A good user experience supports the brand much as a poor user experience erodes it. But there's something more. The halo effect of a good experience can make us forgive poor experiences to a point. And sometimes an outstanding user experience contributes little to our brand perception. What is going on? A good user experience is necessary but not sufficient for any relationship that a user has with a brand.

From this talk we will learn about the challenges and opportunities faced by Infonavit when offering through digital media a wide variety of services to more than 25 million workers and almost a million companies. We will talk about the key elements that drove us to create a culture based on channel design and citizen-oriented services.

Coffee Break

The rise of social media and the ensuing loss of control over the brand delivered a wake up call to people in charge of customer loyalty. This has put weight onto the end user’s experience, calling for a more holistic approach to designing products, services, processes and environments. In the light of this, organizations need to be lighter, faster as they work across silos; they need to benefit from both UX and CX.

We will share with you our observations and current reflections, as we are looking into CX to strengthen a renewed UX maturity model.

The transition from website design to service design involves understanding not only customers digital interactions but also the complexity of an organization.

Nowadays, people interact with multiple interconnected services, each user must be recognized transversely through these services using the same personal information. On the other hand, the digital services offered by an organization must be recognized consistently by the users in all dialogues, products and services.

In this talk, Jorge will show us how to understand a user’s journey through the touch points with a brand, and how this tool help us to the creation of a software as a service and also to build the vision of a software as a dialogue (software as a wizard).

We will see how through the creation of a design framework is easier to build a flexible relationship between different departments when you iterate to create new features on a digital product.

Organizations in competitive environments are under constant pressure to innovate and be a step ahead of competitors AND customer expectation. If organisations can’t keep up, they will be out of the game soon enough. For UX to be impactful in such a dynamic environment, UX professionals need to innovate and adapt just as quickly.

In this session Shailesh will present UX trends GfK is seeing globally that are helping clients capture opportunities. Using real project stories from around the world, he will demonstrate the value that creative use of methods, hybrid approaches and collaborative design thinking, bring to organizations.

Several studies show that the UX Design discipline can be a well-paid area of professional development with a great work-life balance. But in many Latin-American scenarios, there are few contexts in university education and professional training that focus on this specialization area. The challenges begin with the demand definition, since many companies have a great need for UX professional designers, but mistake the discipline with other product design or engineering specializations.

On the other hand, many universities consider UX Design as a non-mandatory subjects, and therefore are not included in the core of their academic curricula. Thus, this conference presents some experiences which may be valuable to understand the challenges and opportunities that arise when recruiting human resources with UX design experience. It also offers a few strategies that can be implemented to make these efforts successful.

Lunch

We hear the words UX Maturity a lot. This presentation will quickly cover the basics, such as what is UX Maturity, where are you in terms of maturity level, and why should you even care?

We know companies often talk about UX and want to somehow have it; but in reality, how mature are they, and how are you able to help them?

We will cover some basic issues regarding how to grow, and mature UX in companies, and also some simple case study examples from Japan, on how we overcame these issues.

After this, hopefully you'll be in a better position to decide how you can help yourself, your company and your clients in growing, maturing and truly spreading the value of UX!

Many organizations have set up customer experience (CX) programs in the last 5 years, and they’re to be congratulated as it’s an important step to becoming an experience-led business. CX programs don’t realize ultimate impact immediately, they have to prove themselves and earn trust within the organization and become true masters of their domain. Furthermore, the massive demand for talented CX professionals means that it can be difficult to get the right capability up and running quickly. But once you have your team in place, how do you make sure resources are being directed in the right areas? We share a few pointers for executives to watch for to help prioritize where CX capabilities should be directed to increase impact.

A critical look at the tools that have stood the test of time as UX as a discipline has matured. You’ll learn (or be reminded) of the value of the some of our tried and tested techniques like usability testing and discover new techniques and how to apply them to achieve outstanding experiences for end users. Come away with a solid understanding of a UX Toolbox and understand when and why to use the range of UX at our disposal.

Based on our consulting experience helping companies in Mexico and Colombia, we offer suggestions on how to work in big companies as if they were startups. We present guidelines and recommendations to team-up with clients, comprehension of concepts and terms used in methodologies, and the administration of organizational change.

Coffee Break

UX Maturity: An International Banking App Benchmark

Anim pariatur cliche reprehenderit, enim eiusmod high life accusamus terry richardson ad squid. 3 wolf moon officia aute, non cupidatat skateboard dolor brunch. Food truck quinoa nesciunt laborum eiusmod. Brunch 3 wolf moon tempor, sunt aliqua put a bird on it squid single-origin coffee nulla assumenda shoreditch et. Nihil anim keffiyeh helvetica, craft beer labore wes anderson cred nesciunt sapiente ea proident. Ad vegan excepteur butcher vice lomo. Leggings occaecat craft beer farm-to-table, raw denim aesthetic synth nesciunt you probably haven't heard of them accusamus labore sustainable VHS.

UX is what brings about better digital products and services. This talk will focus on the main problems one faces when incorporating UX and CX to an organizational culture. The suggestions presented are based on my personal experience as a consultant.

PANEL
How to lead an organization to UX maturity?

Anim pariatur cliche reprehenderit, enim eiusmod high life accusamus terry richardson ad squid. 3 wolf moon officia aute, non cupidatat skateboard dolor brunch. Food truck quinoa nesciunt laborum eiusmod. Brunch 3 wolf moon tempor, sunt aliqua put a bird on it squid single-origin coffee nulla assumenda shoreditch et. Nihil anim keffiyeh helvetica, craft beer labore wes anderson cred nesciunt sapiente ea proident. Ad vegan excepteur butcher vice lomo. Leggings occaecat craft beer farm-to-table, raw denim aesthetic synth nesciunt you probably haven't heard of them accusamus labore sustainable VHS.

Cocktail & Networking

Book your place for this exclusive event     Get tickets now!

Lunch included

Venue

Club Piso 51 Business Center
Av. Reforma 505, 51 floor
Cuauhtémoc 06500
Ciudad de Mexico, D.F.
Phone: 01 55 1162 0100
See in Google Maps

Hotel & Travel

We have special rates on some of the best hotels around

Hotel Marquis Reforma

Single room $222.53 USD
Double room $234.43 USD
Continental breakfast included. Taxes included.
Paseo de la Reforma 465, 100 mts close to the venue.

Hotel Presidente Intercontinental Polanco

Single room $232.05 USD
Use this code when reserving UX ALLIANCE (use uppercase letters)
Breakfast not included. Taxes included.
Campos Elíseos 218, 1.9 kms close to the venue.

Hotel Marriott Reforma

Single room $217 USD.
When booking use the group code: UX Masterclass
Taxes and breakfast not included.
Paseo de la Reforma 276, 1.4 kms close to the venue

Hotel Holiday Inn Express Mexico Reforma

Single room $135 USD.
When booking use the group code: MKP
Buffett breakfast included. Taxes not included.
Paseo De La Reforma 208, 1.7 kms close to the venue

Hyatt Regency

Sencilla $260 USD
Doble $260 USD
No incluye desayuno, impuestos no incluidos.
Campos Elíseos 204, a 1.8 km de la Torre Mayor

There are other accommodation alternatives on Hotels.com, Booking.com and Airbnb.com

Tickets

General price
Per person (Tax included)
$3,500 MXN
Group price
4 or more persons (Tax included)
$3,000 MXN *

Tickets for the UX Masterclass are limited. They are available now at Eventbrite.

Get tickets on

* Prices per person, lunch included. Tax included

Questions about this event (FAQ)

Please review our frequently asked questions about UX Masterclass
The UX Masterclass is a bi-annual global user experience and design event that brings together the heads of the top global user experience firms from more than 15 countries. It is a flagship event of the UXAlliance – an international network user experience firms from around the world.
One of UXAlliance’s goals is to evangelize UX benefits to business. By travelling and working around the world, they have a better understanding of different people, and thus design global holistic customer services that really include human and cultural factors. Finally, they promote their services in countries that may not be familiar with them.
Digital Strategy Leaders, Product Managers / Functional Leaders, Marketing professionals, User Experience Professionals, User Interface Designers, Information Architects, Development Managers / Architects, Digital Marketing Professionals, Design Professionals, User / Usability / Market Researchers and Business / Industry Analysts
The program was selected by knowledgeable and experienced professionals to offer great value: learn about the ground-breaking innovations and cases in UX implementation. Our speakers will engage and inspire attendees to think outside the ‘silo’ of their industry and approach challenges with a fresh perspective. Find always something new: different ideas, different languages being spoken, other cultural backgrounds and speakers that you might not hear anywhere else. You can network with peers from all over the world before, during and after the event.
Offer to deliver a short presentation to your colleagues about what you learned, so your whole team will benefit from your attendance. Explain what you plan to get out of attending and how that will benefit your company, focusing on learning new skills and upgrading current ones. Plan who will cover for you while you are attending the conference. Mention the convenience of UX MasterClass being a one-day event. Stress the competitive price the event has, in comparison to similar events. Offer to share a room to reduce hotel expenses. Share presenter handouts and exhibiting companies’ materials with your colleagues.
We chose the Presidente Intercontinental Polanco as the official hotel because of its nearness and convinience. Shuttles to the venue will be provided. If you prefer something else,, you can look up other options. We recommend www.hoteles.com and www.booking.com
If you stay at the Presidente Intercontinental Polanco, shutlles will be provided. The venue will be held at Torre Mayor, the tallest building in Mexico City, in the most renowned Street in Mexico City: Paseo de la Reforma. We recommend staying near the hotel, and using Uber for transportation. If you decide to use the subway, called Metro, it’s a 12 minute walk from Sevilla station.
Costs are shown in Mexican pesos. When you buy your ticket at Eventbrite, it will automatically show you the price in your currency. For an estimate, we recommend using http://www.xe.com. One USD is approximately 18 Mexican pesos. If you buy your ticket before February 28, you get an early bird discount.
Although most of the talks will be in English, real time translation will be provided for the ones in Spanish.
We recommend visiting the Chapultepec Castle (4 minutes by car), the National Museum of Anthropology (3 minutes by car), the Tamayo Museum of Contemporary Art (2 minutes by car), downtown Zócalo (20 minutes by car or 3 minutes by subway), and the Soumaya Museum (15 minutes by car). If you are more adventurous and have an extra day, you can visit the Teotihuacan pyramids (an hour and a half from Mexico City) and we recommend you book a trip at your hotel. Another recommended visit is the Frida Kahlo Museum (30 minutes by car). You will be glad to know Polanco and Reforma, where the venue is situated, is full of bars and gourmet restaurants.
Please contact Mayra Gutiérrez at hola@usaria.mx Phone +52 (81) 8851 8233

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Past events

The UXalliance Masterclasses have regularly occurred twice a year, since their first edition in 2010.

More about past events