Brian Donohue (iQ Content- Ireland)
Mobile web vs. native: it’s not about technology, it’s about psychology
Cold logic makes a hard case for opting for mobile web apps over native ones. If you can build it in HTML, CSS, and javascript, then do, right? Except for the pesky little detail called the real world, where marketers demand apps, boardrooms pay for apps, and even worse, users seem to prefer them. Or do they?
In this talk, Brian will try to reframe the web vs native vs hybrid debate into a conversation about what your customers really need, and what they’ll actually use. The technology you choose for your mobile approach is of strategic importance, but you need to be thinking about much more than just technology.
About Brian
Brian Donohue is the UX Practice Lead at iQ Content, a user experience design agency based in Dublin. Brian has covered the usual territory in our field, from strategizing and workshopping, through designing and user-testing and out the other end with analytics analysis. His most recent speaking gig was at EuroIA in Paris, where he presented a case study on a personal budgeting app.
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