Lana Strydom (FNB-South Africa)

Keynote: Social media marketing – how to build a sustainable relationship with your customers

Lana Strydom currently holds the position of Head of Digital Marketing and Media in the Brand Management unit at First National Bank, a subsidiary of First Rand Bank.

Listed on the Johannesburg Stock Exchange, First Rand Limited is one of South Africa’s largest financial institutions with R790.8bn assets under management. FNB is wholly owned subsidiary of First Rand Bank and services more than 8 million customers in South Africa.

In her position at FNB she is responsible for campaign development, display media, sponsored media, search engine marketing, online reputation management and all FNB social media channels, on both strategic and operational levels.

Lana has more than 15 years experience in a wide range of digital disciplines and was previously employed by Absa as Channel Manager Mobile Portals responsible for the management of Absa’s mobile presence and by MTN SA as Senior Manager Portals and Interactive, responsible for the MTN Loaded mobile portal, MTN Internet and touch screen network. Earlier in her career, she founded and managed a through-the-line advertising agency and spent some time with technology company Paracon Holdings, as Divisional Manager for Business Solutions.