Mark Detweiler (Informatica – USA)
Creative Alternatives for User Centered-Design
The evolution of products, services, and user experiences only continues to accelerate. Innovation is no longer a luxury for companies, but has become an essential part of their survival strategies. In the face of such change, Mark will discuss various creativity techniques used to differentiate products, services, and user experiences in commoditized marketplaces. Attendees of Mark’s talk will learn to apply and appreciate the value of developing creative tools and techniques and how to systematically generate and evaluate creative alternatives. Mark will increase a company’s opportunity to compete in a rapidly changing world, while attendees will gain the tools and techniques to apply creativity that improves UX efficiency and effectiveness.
More About Mark
Mark Detweiler is currently a Sr. User Experience Architect at Informatica Inc. He has been conducting and directing UX research since 1982, and has spent the last 15 years in Silicon Valley. Mark has extensive experience in lab and field-based research design and analysis, data visualization, sense-making, and personal creativity and organizational innovation. He is an expert at understanding and translating user needs and desires into incremental and new software products. Mark has taught numerous graduate-level courses in HCI and facilitated workshops on using creativity techniques to design and evaluate user interfaces, and has over 25 HCI publications. Mark received his PhD in cognitive psychology from the University of Pittsburgh’s Learning Research and Development Center.
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