Morgan McKeagney (iQ Content- Ireland)
The End of Hype, BS & Bling: UX Strategy in the Age of Austerity
Times are tough. Your customers are stressed. Your business needs to do more for less. Now, more than ever, customer experience needs to be at the centre of your strategy. You have zero room for mistakes or limited-thought experiments. And everything you do needs to be: a) good b) useful and c) value-driven.
In this talk, Morgan will present a framework for defining, executing, and measuring an effective UX strategy. He’ll discuss how UX strategy can help your business thrive in bad times. But he’ll also show how UX itself risks becoming irrelevant, unless it too changes and evolves in the face of new realities.
More about Morgan
Morgan McKeagney is co-founder and Managing Director iQ Content, a world-class user experience company based in Dublin, Ireland. Since 2000, Morgan has been helping smart, global organizations become more successful, more customer-focused, more innovative, more profitable and more efficient. Economist by training, entreprenuer by nature, Morgan’s big passions are business, creativity, technology and innovation, and how all four can combine to make the world a slightly better place for everyone.
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