Robert M. Schumacher (User Centric-USA)
The Four Essentials in Building an Effective UX Team
Building a vibrant, successful UX practice in an organisation is not easy. Issues of type of product/service being worked on, maturity of the organization, capabilities of the team, management, budget, etc. all factor into conditions for success. We will systematically unpack the key elements of success: organizational readiness (including management
support, UX maturity and history, budget, etc.), team composition, UX processes and execution, and delivery on objectives.
More about Bob
As Managing Director and co-owner, Bob has helped User Centric grow from a small four person user research consultancy to one of the largest firms of its kind in the world, conducting more than 140 projects a year. He holds several patents, and has written dozens of professional and academic papers.
Bob’s passion for international research lead to the Handbook of Global User Research (2010) published by Morgan Kaufman, the first book focused on international user testing. Edited by Bob, The Handbook draws on more than 50 contributors from over 20 countries. This Handbook serves as an important marker in the development of the field of user research.
Bob was one of the driving forces behind the formation of the UXalliance, the international network for user experience. He has been invited to speak on user experience and user research at national and international conferences in North America, Europe and Asia.
More recently, Bob has become influential in how usability is applied to health information technologies. He has authored several papers on usability criteria in the EHR selection process. Most recently he has been project lead in the development of a usability assessment protocol for the usability of electronic health records.
Bob has a PhD in Cognitive and Experimental Psychology from the University of Illinois at Urbana-Champaign
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