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Discover how leaders can design change in a complex world

The "Changemakers" theme will address the importance of adapting to change in the business environment and how user research and user experience can drive innovation.

Some of the speakers have been working together since 2005.
A number of us started selling UX services in the 90's.
More than 4600 professionals from around the world have attended UXMasterclasses in person and remotely since our first edition in 2010 in New Zealand.

We are "not new" to this business!

We are genuinely "multi-cultural"

UXalliance members are native from more than 27 different countries, we understand cultural differences!

We don't like theory.
We love to share practical tips you can take home and try with your teams and projects immediately.

There will be workshops, talks and panels, all focused on practical learning and tips you can take back to work with you.

We focus on practical tips and learnings

We love to share our experience

We learn by sharing with others and we love to do that.
Join us for a chat, a drink or a meal. 

Don't miss the opportunity to catch up with us for cocktails after the conference.

Quite a few of us have been working with user experience services since before the 2000's...  Yes, we sometimes feel a little old, but we are happy to share what we have learned along the way.

We are passionate!

It's only once a year!

We meet once a year in one of our UXalliance member countries.

This year we are in Zaragoza, Spain!

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