In an era of constant uncertainty and rapid AI-driven change, UX teams must evolve beyond outdated leadership models and rigid structures. This talk explores how misplacing researchers and designers into the wrong leadership roles disrupts creative flow, limits team potential, and hinders overall productivity. At its core, the talk emphasizes the importance of recognizing and empowering two distinct career paths in design: Design Manager and Design Lead (Individual contributor), each with its own value and impact. As UX research becomes increasingly critical in shaping ethical, human-centered experiences, especially in AI-influenced environments, it too demands clear role definition and thoughtful integration into team structures.
By clearly understanding the differences between managing people and leading through craft and insight, and by supporting individuals in the role that best suits their strengths, organizations can unlock higher performance, innovation, and team harmony. With thoughtful leadership and the right role alignment, design teams can thrive in uncertainty, finding their flow and shaping a future where both individuals and organizations grow together.