Indi Young


Director | Bold Insight | France
Indi is a researcher who coaches, writes, and teaches courses about inclusive product strategy. Her work is purpose-focused, rooted in the problem space where the focus is on people, not users. Indi pioneered opportunity maps, mental model diagrams, and thinking styles. Her way of approaching the problem allows teams to truly pay attention to people, without letting cognitive bias and assumptions creep in. Indi has written three books, Time to Listen, Practical Empathy, and Mental Models. The next two books in the series Assumptions Aside will be about thinking style, and about using opportunity maps to guide responsible design strategy. She was one of the founders of Adaptive Path, the pioneering UX agency. She started her career as a software engineer.
Paying Better Attention to the Problem

Join us for two unforgettable days of design inspiration, innovation, and interaction at UX Masterclass 2025
Indi Young


Thought Leader | Product Strategy | USA
Indi is a researcher who coaches, writes, and teaches courses about inclusive product strategy. Her work is purpose-focused, rooted in the problem space where the focus is on people, not users. Indi pioneered opportunity maps, mental model diagrams, and thinking styles. Her way of approaching the problem allows teams to truly pay attention to people, without letting cognitive bias and assumptions creep in. Indi has written three books, Time to Listen, Practical Empathy, and Mental Models. The next two books in the series Assumptions Aside will be about thinking style, and about using opportunity maps to guide responsible design strategy. She was one of the founders of Adaptive Path, the pioneering UX agency. She started her career as a software engineer.


Thought Leader | Product Strategy | USA
Indi is a researcher who coaches, writes, and teaches courses about inclusive product strategy. Her work is purpose-focused, rooted in the problem space where the focus is on people, not users. Indi pioneered opportunity maps, mental model diagrams, and thinking styles. Her way of approaching the problem allows teams to truly pay attention to people, without letting cognitive bias and assumptions creep in. Indi has written three books, Time to Listen, Practical Empathy, and Mental Models. The next two books in the series Assumptions Aside will be about thinking style, and about using opportunity maps to guide responsible design strategy. She was one of the founders of Adaptive Path, the pioneering UX agency. She started her career as a software engineer.

2
DAYS
Get ready for two full days of immersive UX exploration. Whether you're a designer, researcher, or innovator, this event is packed with curated keynotes, deep-dive sessions, and hands-on workshops designed to challenge your thinking and spark new ideas. It’s not just a conference — it’s an experience crafted to elevate your UX mindset.
15
EVENTS
Dive into a diverse lineup of 20+ sessions featuring cutting-edge topics in design, AI, accessibility, service design, and more. From thought-provoking panels to interactive case studies, every session is tailored to bring real-world insights and bold future perspectives. Whether you're looking to learn, share, or be inspired — we’ve got something for you.
20
SPEAKERS
Meet 20+ trailblazers in UX from across the globe — from industry pioneers to emerging voices driving innovation. These speakers bring experience from top companies and real-world projects, delivering stories, strategies, and frameworks that leave a lasting impact. Get ready to learn from the best.