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Maffee, Peng Hui Wan

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Director | Bold Insight | France

Maffee Peng Hui Wan is the Managing Director of XPlusX in Singapore. With over 20 years of experience, she excels at bridging disciplinary domains and cultural perspectives to create empathetic solutions. Her international career has enhanced her ability to navigate cultural nuances. She uses a user-centred, empathetic approach to understand users by synthesizing perspectives, having worked across Asia, the US, and other regions

Touch, Trust and Transformation: The Future of Automotive Interfaces

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Join us for two unforgettable days of design inspiration, innovation, and interaction at UX Masterclass 2025

Maffee, Peng Hui Wan

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Managing Director | XplusX | Singapore

Maffee Peng Hui Wan is the Managing Director of XPlusX in Singapore. With over 20 years of experience, she excels at bridging disciplinary domains and cultural perspectives to create empathetic solutions. Her international career has enhanced her ability to navigate cultural nuances. She uses a user-centred, empathetic approach to understand users by synthesizing perspectives, having worked across Asia, the US, and other regions

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Mind the AI Gaps in UX Research: Toward Deeper Insight Beyond the Hype

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Touch, Trust and Transformation: The Future of Automotive Interfaces

As car interfaces have evolved from physical dials to digital ecosystems, a critical question arises: has this technological transition always led to better user experiences? In this talk, UX consultants Maffee Peng Hui Wan from China and Jan Panhoff from Germany explore the past, present, and future of automotive interfaces, focusing on the complex dynamics of trust, cultural context, and the changing role of the driver.

Talk: 

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Register

Touch, Trust and Transformation: The Future of Automotive Interfaces

As car interfaces have evolved from physical dials to digital ecosystems, a critical question arises: has this technological transition always led to better user experiences? In this talk, UX consultants Maffee Peng Hui Wan from China and Jan Panhoff from Germany explore the past, present, and future of automotive interfaces, focusing on the complex dynamics of trust, cultural context, and the changing role of the driver.

Managing Director | XplusX | Singapore

Maffee Peng Hui Wan is the Managing Director of XPlusX in Singapore. With over 20 years of experience, she excels at bridging disciplinary domains and cultural perspectives to create empathetic solutions. Her international career has enhanced her ability to navigate cultural nuances. She uses a user-centred, empathetic approach to understand users by synthesizing perspectives, having worked across Asia, the US, and other regions

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2

DAYS

Get ready for two full days of immersive UX exploration. Whether you're a designer, researcher, or innovator, this event is packed with curated keynotes, deep-dive sessions, and hands-on workshops designed to challenge your thinking and spark new ideas. It’s not just a conference — it’s an experience crafted to elevate your UX mindset.

15

EVENTS

Dive into a diverse lineup of 20+ sessions featuring cutting-edge topics in design, AI, accessibility, service design, and more. From thought-provoking panels to interactive case studies, every session is tailored to bring real-world insights and bold future perspectives. Whether you're looking to learn, share, or be inspired — we’ve got something for you.

20

SPEAKERS

Meet 20+ trailblazers in UX from across the globe — from industry pioneers to emerging voices driving innovation. These speakers bring experience from top companies and real-world projects, delivering stories, strategies, and frameworks that leave a lasting impact. Get ready to learn from the best.

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