Sudipt Shah
Director | Bold Insight | France
Sudipt Shah is the CEO & Co-founder of Digital of Things in Dubai. He is a leading digital experience expert with 20 years of experience, having held senior digital roles at IBM, Lloyds Banking Group, and Emirates Airline. In 2018, he co-founded Digital of Things, a top UX and Research agency in the GCC, and subsequently UserQ, an online platform for testing digital services with MENA consumers. Both companies help regional brands deliver world-class digital experiences.
From hierarchies to harmony: nurturing talent and team structure in the future of UX.
Join us for two unforgettable days of design inspiration, innovation, and interaction at UX Masterclass 2025
Sudipt Shah
CEO & Co-founder | Digital of Things | Dubai
Sudipt Shah is the CEO & Co-founder of Digital of Things in Dubai. He is a leading digital experience expert with 20 years of experience, having held senior digital roles at IBM, Lloyds Banking Group, and Emirates Airline. In 2018, he co-founded Digital of Things, a top UX and Research agency in the GCC, and subsequently UserQ, an online platform for testing digital services with MENA consumers. Both companies help regional brands deliver world-class digital experiences.
From hierarchies to harmony: nurturing talent and team structure in the future of UX.
In an era of constant uncertainty and rapid AI-driven change, UX teams must evolve beyond outdated leadership models and rigid structures. This talk explores how misplacing researchers and designers into the wrong leadership roles disrupts creative flow, limits team potential, and hinders overall productivity.
Talk:
In an era of constant uncertainty and rapid AI-driven change, UX teams must evolve beyond outdated leadership models and rigid structures. This talk explores how misplacing researchers and designers into the wrong leadership roles disrupts creative flow, limits team potential, and hinders overall productivity.
CEO & Co-founder | Digital of Things | Dubai
Sudipt Shah is the CEO & Co-founder of Digital of Things in Dubai. He is a leading digital experience expert with 20 years of experience, having held senior digital roles at IBM, Lloyds Banking Group, and Emirates Airline. In 2018, he co-founded Digital of Things, a top UX and Research agency in the GCC, and subsequently UserQ, an online platform for testing digital services with MENA consumers. Both companies help regional brands deliver world-class digital experiences.
2
DAYS
Get ready for two full days of immersive UX exploration. Whether you're a designer, researcher, or innovator, this event is packed with curated keynotes, deep-dive sessions, and hands-on workshops designed to challenge your thinking and spark new ideas. It’s not just a conference — it’s an experience crafted to elevate your UX mindset.
15
EVENTS
Dive into a diverse lineup of 20+ sessions featuring cutting-edge topics in design, AI, accessibility, service design, and more. From thought-provoking panels to interactive case studies, every session is tailored to bring real-world insights and bold future perspectives. Whether you're looking to learn, share, or be inspired — we’ve got something for you.
20
SPEAKERS
Meet 20+ trailblazers in UX from across the globe — from industry pioneers to emerging voices driving innovation. These speakers bring experience from top companies and real-world projects, delivering stories, strategies, and frameworks that leave a lasting impact. Get ready to learn from the best.