Victor Gutierrez
Director | Bold Insight | France
Victor Guillermo Gutierrez is a UX Researcher, Leader at Meta. UX researcher specialised in uncovering users' needs to drive product strategy. Expert in leading cross-functional teams, developing new features, and leveraging research methods to support innovation and growth. Victor Guillermo Gutierrez brings experience from previous roles at Meta, Alibaba Group and Strategyn. Victor Guillermo Gutierrez holds a 2013 - 2018 Doctor of Philosophy (PhD) in Economics @ UC Irvine. With a robust skill set that includes Research, Economics, Market Research, Spanish, Microsoft Excel and more.
Using JTBD to Shape Product Roadmap and Strategy
Join us for two unforgettable days of design inspiration, innovation, and interaction at UX Masterclass 2025
Victor Gutierrez
UX Researcher | WhatsApp | USA
Victor Guillermo Gutierrez is a UX Researcher, Leader at Meta. UX researcher specialised in uncovering users' needs to drive product strategy. Expert in leading cross-functional teams, developing new features, and leveraging research methods to support innovation and growth. Victor Guillermo Gutierrez brings experience from previous roles at Meta, Alibaba Group and Strategyn. Victor Guillermo Gutierrez holds a 2013 - 2018 Doctor of Philosophy (PhD) in Economics @ UC Irvine. With a robust skill set that includes Research, Economics, Market Research, Spanish, Microsoft Excel and more.
Using JTBD to Shape Product Roadmap and Strategy
Tired of building features users don't need?
This talk will show you, how to focus on what truly matters to people. At WhatsApp, Jobs to Be Done (JTBD) is applied to align teams around user needs and create roadmaps that deliver real user value. You will learn how they combine quantitative, qualitative and longitudinal measures to track changing user needs. By focussing on what users want to achieve and how they measure success, we can navigate change with confidence and ensure products deliver lasting value.
Talk:
Tired of building features users don't need?
This talk will show you, how to focus on what truly matters to people. At WhatsApp, Jobs to Be Done (JTBD) is applied to align teams around user needs and create roadmaps that deliver real user value. You will learn how they combine quantitative, qualitative and longitudinal measures to track changing user needs. By focussing on what users want to achieve and how they measure success, we can navigate change with confidence and ensure products deliver lasting value.
UX Researcher | WhatsApp | USA
Victor Guillermo Gutierrez is a UX Researcher, Leader at Meta. UX researcher specialised in uncovering users' needs to drive product strategy. Expert in leading cross-functional teams, developing new features, and leveraging research methods to support innovation and growth. Victor Guillermo Gutierrez brings experience from previous roles at Meta, Alibaba Group and Strategyn. Victor Guillermo Gutierrez holds a 2013 - 2018 Doctor of Philosophy (PhD) in Economics @ UC Irvine. With a robust skill set that includes Research, Economics, Market Research, Spanish, Microsoft Excel and more.
2
DAYS
Get ready for two full days of immersive UX exploration. Whether you're a designer, researcher, or innovator, this event is packed with curated keynotes, deep-dive sessions, and hands-on workshops designed to challenge your thinking and spark new ideas. It’s not just a conference — it’s an experience crafted to elevate your UX mindset.
15
EVENTS
Dive into a diverse lineup of 20+ sessions featuring cutting-edge topics in design, AI, accessibility, service design, and more. From thought-provoking panels to interactive case studies, every session is tailored to bring real-world insights and bold future perspectives. Whether you're looking to learn, share, or be inspired — we’ve got something for you.
20
SPEAKERS
Meet 20+ trailblazers in UX from across the globe — from industry pioneers to emerging voices driving innovation. These speakers bring experience from top companies and real-world projects, delivering stories, strategies, and frameworks that leave a lasting impact. Get ready to learn from the best.