Andrea Gomez Delgado
Director | Bold Insight | France
Andrea is Business Director at Usaria, a strategic design and research consultancy, where she leads client relationships across various industries in Latin America, the United States, and Europe. She has extensive international experience in planning and managing research projects for design, particularly within the technology, finance, retail, and healthcare industries. She holds a degree in International Marketing and has completed studies in design and accessibility.
How to Connect with Your Local Futures: A Case Study of Mexican Health Services
Join us for two unforgettable days of design inspiration, innovation, and interaction at UX Masterclass 2025
Andrea Gomez Delgado
Business Director | Usaria | Mexico
Andrea is Business Director at Usaria, a strategic design and research consultancy, where she leads client relationships across various industries in Latin America, the United States, and Europe. She has extensive international experience in planning and managing research projects for design, particularly within the technology, finance, retail, and healthcare industries. She holds a degree in International Marketing and has completed studies in design and accessibility.
How to Connect with Your Local Futures: A Case Study of Mexican Health Services
The future is contaminated with generic images where everything is global, hype-technological and chaotic. Emilio and Andrea will present a way to challenge those visions, harnessing local knowledge to explore hyper contextual future visions. Using a participatory foresight methodology, different stakeholders in the health ecosystem will participate to create visions of the plausible futures of health services in Mexico.
You'll get the basics of strategic foresight methodology and its potential applications on strategic design.
Emilio and Andrea will provide a scoop on how future studies are impacting the industry and the opportunities it can bring to the design practice.
Talk:
The future is contaminated with generic images where everything is global, hype-technological and chaotic. Emilio and Andrea will present a way to challenge those visions, harnessing local knowledge to explore hyper contextual future visions. Using a participatory foresight methodology, different stakeholders in the health ecosystem will participate to create visions of the plausible futures of health services in Mexico.
You'll get the basics of strategic foresight methodology and its potential applications on strategic design.
Emilio and Andrea will provide a scoop on how future studies are impacting the industry and the opportunities it can bring to the design practice.
Business Director | Usaria | Mexico
Andrea is Business Director at Usaria, a strategic design and research consultancy, where she leads client relationships across various industries in Latin America, the United States, and Europe. She has extensive international experience in planning and managing research projects for design, particularly within the technology, finance, retail, and healthcare industries. She holds a degree in International Marketing and has completed studies in design and accessibility.
2
DAYS
Get ready for two full days of immersive UX exploration. Whether you're a designer, researcher, or innovator, this event is packed with curated keynotes, deep-dive sessions, and hands-on workshops designed to challenge your thinking and spark new ideas. It’s not just a conference — it’s an experience crafted to elevate your UX mindset.
15
EVENTS
Dive into a diverse lineup of 20+ sessions featuring cutting-edge topics in design, AI, accessibility, service design, and more. From thought-provoking panels to interactive case studies, every session is tailored to bring real-world insights and bold future perspectives. Whether you're looking to learn, share, or be inspired — we’ve got something for you.
20
SPEAKERS
Meet 20+ trailblazers in UX from across the globe — from industry pioneers to emerging voices driving innovation. These speakers bring experience from top companies and real-world projects, delivering stories, strategies, and frameworks that leave a lasting impact. Get ready to learn from the best.