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Program

8:30 - 9:00

Check-in and welcome coffee

9:15 - 9:30

Welcome note

9:30 - 10:15

Young Humans, Big Insights: Involving Children in Design and Development with AI and Remote Methods

10:15 - 10:45

Please don’t make it easy

10:45 - 11:30

Coffee break

11:30 - 12:00

The shape of tomorrow's UX team - and the skills gap nobody is talking about

12:30 - 13:00

Designing Financial Products for Real Human Relationships

13:00 - 14:30

Lunch

14:30 - 14:45

Moving the needle — how to improve AI outcomes

14:45 - 15:00

Researching the Future: The Future of Research

15:00 - 15:15

Bridging the Gap: Human Dynamics and Cultural Alignments

15:15 - 15:30

Synthetic Users: Not a Replacement, an Amplifier

15:30 - 15:45

Report State of UX in Portugal

15:45 - 16:30

Coffee break

16:30 - 17:00

From Designers to Product Creators — Redefining Roles and Skills

17:00 - 17:30

The Living Repository: Scaling Human Insight in the Era of AI

17:30 - 18:15

Every Researcher a Futurist: Embedding Foresight Into Your UXR Practice

18:15 - 18:30

Closing note

12:00 - 12:30

MB WAY: A success story. Not by chance, by design.

Join us for two unforgettable days of design inspiration, innovation, and interaction at UX Masterclass 2026

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