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Joana Castro

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Director | Bold Insight | France

Joana Castro is the Founder and President of UXPA Portugal, and Senior UX Director at Buildium. She also mentors at UXPA International and UXPA Portugal.
She is recognized for driving the UX community in Portugal forward and for promoting Research into the national market. She is a sought-after speaker at international events and an active voice for Human-centered Design. She collaborates with Tangível and other partners to give visibility and credibility to Portugal's UX ecosystem.

(coming soon)

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Join us for two unforgettable days of design inspiration, innovation, and interaction at UX Masterclass 2025

Joana Castro
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Joana Castro

Founder & President | UXPA Portugal | Portugal

Joana Castro is the Founder and President of UXPA Portugal, and Senior UX Director at Buildium. She also mentors at UXPA International and UXPA Portugal.
She is recognized for driving the UX community in Portugal forward and for promoting Research into the national market. She is a sought-after speaker at international events and an active voice for Human-centered Design. She collaborates with Tangível and other partners to give visibility and credibility to Portugal's UX ecosystem.

Register

Mind the AI Gaps in UX Research: Toward Deeper Insight Beyond the Hype

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Talk

Joana Castro revisits the first results of the State of UX in Portugal study, with 2024 data, with a clear goal: to update it with the help of the participants. The study reveals who UX professionals in Portugal are, how they work, the challenges they face, and what salaries, benefits, and career progression look like across the industry.

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(coming soon)

Founder & President

Joana Castro is the Founder and President of UXPA Portugal, and Senior UX Director at Buildium. She also mentors at UXPA International and UXPA Portugal.
She is recognized for driving the UX community in Portugal forward and for promoting Research into the national market. She is a sought-after speaker at international events and an active voice for Human-centered Design. She collaborates with Tangível and other partners to give visibility and credibility to Portugal's UX ecosystem.

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2

DAYS

Get ready for two full days of immersive UX exploration. Whether you're a designer, researcher, or innovator, this event is packed with curated keynotes, deep-dive sessions, and hands-on workshops designed to challenge your thinking and spark new ideas. It’s not just a conference — it’s an experience crafted to elevate your UX mindset.

15

EVENTS

Dive into a diverse lineup of 20+ sessions featuring cutting-edge topics in design, AI, accessibility, service design, and more. From thought-provoking panels to interactive case studies, every session is tailored to bring real-world insights and bold future perspectives. Whether you're looking to learn, share, or be inspired — we’ve got something for you.

20

SPEAKERS

Meet 20+ trailblazers in UX from across the globe — from industry pioneers to emerging voices driving innovation. These speakers bring experience from top companies and real-world projects, delivering stories, strategies, and frameworks that leave a lasting impact. Get ready to learn from the best.

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