Joannes Vandermeulen
Director | Bold Insight | France
Over three decades and hundreds of projects, Joannes has become the advisor senior executives call in when they want design to be more than a service. Specialised in foresight, facilitation and safety-critical systems, he reads a client's real needs fast and shapes an approach around them. His fresh and disruptive perspective is what keeps him in demand for projects that have lost their direction. His natural habitat is the messy space where people and technology collide in high-stakes decisions, and he was among the first to bring human-centred design to the Belgian market.
Outside client work, Joannes collects languages the way others collect stamps (Dutch, German, English, French, Spanish, Byzantine Greek, Coptic, Farsi, Italian) and reads science he'll happily admit he doesn't fully grasp. He's also active in climate causes.
Join us for two unforgettable days of design inspiration, innovation, and interaction at UX Masterclass 2025
Joannes Vandermeulen
Owner & Business Lead | Namahn (Craftzing Group) | Belgium
Over three decades and hundreds of projects, Joannes has become the advisor senior executives call in when they want design to be more than a service. Specialised in foresight, facilitation and safety-critical systems, he reads a client's real needs fast and shapes an approach around them. His fresh and disruptive perspective is what keeps him in demand for projects that have lost their direction. His natural habitat is the messy space where people and technology collide in high-stakes decisions, and he was among the first to bring human-centred design to the Belgian market.
Outside client work, Joannes collects languages the way others collect stamps (Dutch, German, English, French, Spanish, Byzantine Greek, Coptic, Farsi, Italian) and reads science he'll happily admit he doesn't fully grasp. He's also active in climate causes.
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Talk
AI once optimised public discourse for engagement; and engagement rewarded outrage, fracturing the public square. This talk shows how a different design intent, seen in tools like Pol.is and DeepMind's Habermas Machine, can help societies find genuine consensus at scale rather than manufactured agreement. Joannes Vandermeulen argues that while AI can help us listen better, deciding what that listening is for (and which disagreements must stay open) remains a human responsibility.
Owner & Business Lead
Over three decades and hundreds of projects, Joannes has become the advisor senior executives call in when they want design to be more than a service. Specialised in foresight, facilitation and safety-critical systems, he reads a client's real needs fast and shapes an approach around them. His fresh and disruptive perspective is what keeps him in demand for projects that have lost their direction. His natural habitat is the messy space where people and technology collide in high-stakes decisions, and he was among the first to bring human-centred design to the Belgian market.
Outside client work, Joannes collects languages the way others collect stamps (Dutch, German, English, French, Spanish, Byzantine Greek, Coptic, Farsi, Italian) and reads science he'll happily admit he doesn't fully grasp. He's also active in climate causes.
2
DAYS
Get ready for two full days of immersive UX exploration. Whether you're a designer, researcher, or innovator, this event is packed with curated keynotes, deep-dive sessions, and hands-on workshops designed to challenge your thinking and spark new ideas. It’s not just a conference — it’s an experience crafted to elevate your UX mindset.
15
EVENTS
Dive into a diverse lineup of 20+ sessions featuring cutting-edge topics in design, AI, accessibility, service design, and more. From thought-provoking panels to interactive case studies, every session is tailored to bring real-world insights and bold future perspectives. Whether you're looking to learn, share, or be inspired — we’ve got something for you.
20
SPEAKERS
Meet 20+ trailblazers in UX from across the globe — from industry pioneers to emerging voices driving innovation. These speakers bring experience from top companies and real-world projects, delivering stories, strategies, and frameworks that leave a lasting impact. Get ready to learn from the best.