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Joelle Stemp

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Director | Bold Insight | France

Joëlle has spent more than 25 years being involved in projects related to UX, CX and Service Design in Canada and internationally. She believes in the importance of questioning the purpose of products and services as a starting point for design. Joelle is one of the creators of UX-PM, the global training program sponsored by UXalliance.
For many years now, she has been researching how to measure the UX maturity of an organization and is pleased to unveil the UXalliance-UX-PM Design Maturity Score.

Elevating your organization's design maturity toward customer-centric excellence

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Join us for two unforgettable days of design inspiration, innovation, and interaction at UX Masterclass 2025

Joelle Stemp

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Senior UX Researcher | YU Centrik | Canada

Joëlle has spent more than 25 years being involved in projects related to UX, CX and Service Design in Canada and internationally. She believes in the importance of questioning the purpose of products and services as a starting point for design. Joelle is one of the creators of UX-PM, the global training program sponsored by UXalliance.
For many years now, she has been researching how to measure the UX maturity of an organization and is pleased to unveil the UXalliance-UX-PM Design Maturity Score.

Register

Mind the AI Gaps in UX Research: Toward Deeper Insight Beyond the Hype

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Elevating your organization's design maturity toward customer-centric excellence

Is your organisation fully harnessing design? This hands-on workshop will guide you in assessing your organisation's current design maturity and identifying key challenges to becoming more customer-centric. Using the six dimensions of the Design Maturity Score model, participants will work in groups to explore practical strategies for overcoming organisational barriers. You'll leave with actionable tips to drive better customer experiences and align your organisation around a design-first mindset — paving the way for both improved user satisfaction and business success. 

Workshop:

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Register

Elevating your organization's design maturity toward customer-centric excellence

Is your organisation fully harnessing design? This hands-on workshop will guide you in assessing your organisation's current design maturity and identifying key challenges to becoming more customer-centric. Using the six dimensions of the Design Maturity Score model, participants will work in groups to explore practical strategies for overcoming organisational barriers. You'll leave with actionable tips to drive better customer experiences and align your organisation around a design-first mindset — paving the way for both improved user satisfaction and business success. 

Senior UX Researcher | YU Centrik | Canada

Joëlle has spent more than 25 years being involved in projects related to UX, CX and Service Design in Canada and internationally. She believes in the importance of questioning the purpose of products and services as a starting point for design. Joelle is one of the creators of UX-PM, the global training program sponsored by UXalliance.
For many years now, she has been researching how to measure the UX maturity of an organization and is pleased to unveil the UXalliance-UX-PM Design Maturity Score.

italy.png

2

DAYS

Get ready for two full days of immersive UX exploration. Whether you're a designer, researcher, or innovator, this event is packed with curated keynotes, deep-dive sessions, and hands-on workshops designed to challenge your thinking and spark new ideas. It’s not just a conference — it’s an experience crafted to elevate your UX mindset.

15

EVENTS

Dive into a diverse lineup of 20+ sessions featuring cutting-edge topics in design, AI, accessibility, service design, and more. From thought-provoking panels to interactive case studies, every session is tailored to bring real-world insights and bold future perspectives. Whether you're looking to learn, share, or be inspired — we’ve got something for you.

20

SPEAKERS

Meet 20+ trailblazers in UX from across the globe — from industry pioneers to emerging voices driving innovation. These speakers bring experience from top companies and real-world projects, delivering stories, strategies, and frameworks that leave a lasting impact. Get ready to learn from the best.

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