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Joelle Stemp

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Director | Bold Insight | France

Joelle Stemp is a pioneer in User Experience (UX) and Service Design in Canada (Quebec). In 2003, she founded Yu Centrik, a leading Montreal-based agency that serves as Canada's exclusive partner for the UX-PM Certification, an international professional training program created by the global UXalliance network.
With over 25 years of experience in Human Factors, User Research and Usability, Joelle helps organizations elevate their UX maturity through a deeply Human-Centered approach. As a certified LEGO® SERIOUS PLAY® expert, she integrates hands-on, 3D spatial modeling directly with Design Thinking and Service Design frameworks. By using LEGO® SERIOUS PLAY® to unlock creative problem-solving, align cross-functional teams and visualize complex service ecosystems, Joelle enables organizations to break through strategic roadblocks and co-design genuinely people-centered solutions.

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Join us for two unforgettable days of design inspiration, innovation, and interaction at UX Masterclass 2025

Joelle Stemp
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Joelle Stemp

UX Expert & Certified Trainer | Yu Centrik | Canada

Joelle Stemp is a pioneer in User Experience (UX) and Service Design in Canada (Quebec). In 2003, she founded Yu Centrik, a leading Montreal-based agency that serves as Canada's exclusive partner for the UX-PM Certification, an international professional training program created by the global UXalliance network.
With over 25 years of experience in Human Factors, User Research and Usability, Joelle helps organizations elevate their UX maturity through a deeply Human-Centered approach. As a certified LEGO® SERIOUS PLAY® expert, she integrates hands-on, 3D spatial modeling directly with Design Thinking and Service Design frameworks. By using LEGO® SERIOUS PLAY® to unlock creative problem-solving, align cross-functional teams and visualize complex service ecosystems, Joelle enables organizations to break through strategic roadblocks and co-design genuinely people-centered solutions.

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Mind the AI Gaps in UX Research: Toward Deeper Insight Beyond the Hype

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Why settle for the loudest voice in the room? LEGO® SERIOUS PLAY® is a facilitated methodology that turns complex business questions into 3D models everyone can build, discuss and act on, unlocking imagination, honest dialogue and shared commitment across the whole organisation.

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UX Expert & Certified Trainer

Joelle Stemp is a pioneer in User Experience (UX) and Service Design in Canada (Quebec). In 2003, she founded Yu Centrik, a leading Montreal-based agency that serves as Canada's exclusive partner for the UX-PM Certification, an international professional training program created by the global UXalliance network.
With over 25 years of experience in Human Factors, User Research and Usability, Joelle helps organizations elevate their UX maturity through a deeply Human-Centered approach. As a certified LEGO® SERIOUS PLAY® expert, she integrates hands-on, 3D spatial modeling directly with Design Thinking and Service Design frameworks. By using LEGO® SERIOUS PLAY® to unlock creative problem-solving, align cross-functional teams and visualize complex service ecosystems, Joelle enables organizations to break through strategic roadblocks and co-design genuinely people-centered solutions.

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DAYS

Get ready for two full days of immersive UX exploration. Whether you're a designer, researcher, or innovator, this event is packed with curated keynotes, deep-dive sessions, and hands-on workshops designed to challenge your thinking and spark new ideas. It’s not just a conference — it’s an experience crafted to elevate your UX mindset.

15

EVENTS

Dive into a diverse lineup of 20+ sessions featuring cutting-edge topics in design, AI, accessibility, service design, and more. From thought-provoking panels to interactive case studies, every session is tailored to bring real-world insights and bold future perspectives. Whether you're looking to learn, share, or be inspired — we’ve got something for you.

20

SPEAKERS

Meet 20+ trailblazers in UX from across the globe — from industry pioneers to emerging voices driving innovation. These speakers bring experience from top companies and real-world projects, delivering stories, strategies, and frameworks that leave a lasting impact. Get ready to learn from the best.

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