Laura Russo
Director | Bold Insight | France
A Management Engineer by training (specializing in Design Management & Innovation) and a Business Designer by trade. Over a 9-year journey in strategic consulting, Laura has driven transformation across diverse consumer industries by blending quantitative analysis with Customer Strategy and CX. Today, at Assist Digital, she uses design as the ultimate lever for business model and performance innovation. Her day-to-day is about co-creating strategies and propositions alongside clients, using collaborative design workshops to uncover unexpressed market dynamics and turn them into tangible opportunities.
(coming soon)
Join us for two unforgettable days of design inspiration, innovation, and interaction at UX Masterclass 2025
Laura Russo
Senior Business Designer | Assist Digital | Italy
A Management Engineer by training (specializing in Design Management & Innovation) and a Business Designer by trade. Over a 9-year journey in strategic consulting, Laura has driven transformation across diverse consumer industries by blending quantitative analysis with Customer Strategy and CX. Today, at Assist Digital, she uses design as the ultimate lever for business model and performance innovation. Her day-to-day is about co-creating strategies and propositions alongside clients, using collaborative design workshops to uncover unexpressed market dynamics and turn them into tangible opportunities.
Meet this speaker at:
Talk
Synthetic users offer an unprecedented opportunity to scale product insights — if you know how to use them correctly. Rather than replacing real human research, these AI-driven simulations serve as a powerful analytical layer to help teams explore more perspectives, test scenarios and inform product decisions faster. This session cuts through the hype to clarify what synthetic users are, how they are built from real data and how to deploy them responsibly across the product lifecycle.
Senior Business Designer
A Management Engineer by training (specializing in Design Management & Innovation) and a Business Designer by trade. Over a 9-year journey in strategic consulting, Laura has driven transformation across diverse consumer industries by blending quantitative analysis with Customer Strategy and CX. Today, at Assist Digital, she uses design as the ultimate lever for business model and performance innovation. Her day-to-day is about co-creating strategies and propositions alongside clients, using collaborative design workshops to uncover unexpressed market dynamics and turn them into tangible opportunities.
2
DAYS
Get ready for two full days of immersive UX exploration. Whether you're a designer, researcher, or innovator, this event is packed with curated keynotes, deep-dive sessions, and hands-on workshops designed to challenge your thinking and spark new ideas. It’s not just a conference — it’s an experience crafted to elevate your UX mindset.
15
EVENTS
Dive into a diverse lineup of 20+ sessions featuring cutting-edge topics in design, AI, accessibility, service design, and more. From thought-provoking panels to interactive case studies, every session is tailored to bring real-world insights and bold future perspectives. Whether you're looking to learn, share, or be inspired — we’ve got something for you.
20
SPEAKERS
Meet 20+ trailblazers in UX from across the globe — from industry pioneers to emerging voices driving innovation. These speakers bring experience from top companies and real-world projects, delivering stories, strategies, and frameworks that leave a lasting impact. Get ready to learn from the best.