Maffee, Peng Hui Wan
Director | Bold Insight | France
Maffee Peng Hui Wan is the Managing Director of XPlusX in Singapore. With over 20 years of experience, she excels at bridging disciplinary domains and cultural perspectives to create empathetic solutions. Her international career has enhanced her ability to navigate cultural nuances. She uses a user-centred, empathetic approach to understand users by synthesizing perspectives, having worked across Asia, the US, and other regions
Touch, Trust and Transformation: The Future of Automotive Interfaces
Join us for two unforgettable days of design inspiration, innovation, and interaction at UX Masterclass 2025
Maffee, Peng Hui Wan
Managing Director | XplusX | Singapore
Maffee Peng Hui Wan is the Managing Director of XPlusX in Singapore. With over 20 years of experience, she excels at bridging disciplinary domains and cultural perspectives to create empathetic solutions. Her international career has enhanced her ability to navigate cultural nuances. She uses a user-centred, empathetic approach to understand users by synthesizing perspectives, having worked across Asia, the US, and other regions
Touch, Trust and Transformation: The Future of Automotive Interfaces
As car interfaces have evolved from physical dials to digital ecosystems, a critical question arises: has this technological transition always led to better user experiences? In this talk, UX consultants Maffee Peng Hui Wan from China and Jan Panhoff from Germany explore the past, present, and future of automotive interfaces, focusing on the complex dynamics of trust, cultural context, and the changing role of the driver.
Through original research, the speakers compare the usability of legacy and modern interfaces, revealing insights that challenge the assumption of digital supremacy. The discussion then turns to the future, examining the integration of AI, personalization, and the influence of cultural expectations on automotive experiences.
Importantly, the speakers consider the impact of autonomous driving, as the role of in-vehicle interactions must evolve to meet the needs of drivers and passengers. They argue that cultural context and user trust must be at the forefront of automotive interface design, striking the right balance between digital and physical elements to create inclusive, intuitive, and culturally-relevant experiences that will shape the future of mobility.
Talk:
As car interfaces have evolved from physical dials to digital ecosystems, a critical question arises: has this technological transition always led to better user experiences? In this talk, UX consultants Maffee Peng Hui Wan from China and Jan Panhoff from Germany explore the past, present, and future of automotive interfaces, focusing on the complex dynamics of trust, cultural context, and the changing role of the driver.
Through original research, the speakers compare the usability of legacy and modern interfaces, revealing insights that challenge the assumption of digital supremacy. The discussion then turns to the future, examining the integration of AI, personalization, and the influence of cultural expectations on automotive experiences.
Importantly, the speakers consider the impact of autonomous driving, as the role of in-vehicle interactions must evolve to meet the needs of drivers and passengers. They argue that cultural context and user trust must be at the forefront of automotive interface design, striking the right balance between digital and physical elements to create inclusive, intuitive, and culturally-relevant experiences that will shape the future of mobility.
Managing Director | XplusX | Singapore
Maffee Peng Hui Wan is the Managing Director of XPlusX in Singapore. With over 20 years of experience, she excels at bridging disciplinary domains and cultural perspectives to create empathetic solutions. Her international career has enhanced her ability to navigate cultural nuances. She uses a user-centred, empathetic approach to understand users by synthesizing perspectives, having worked across Asia, the US, and other regions
2
DAYS
Get ready for two full days of immersive UX exploration. Whether you're a designer, researcher, or innovator, this event is packed with curated keynotes, deep-dive sessions, and hands-on workshops designed to challenge your thinking and spark new ideas. It’s not just a conference — it’s an experience crafted to elevate your UX mindset.
15
EVENTS
Dive into a diverse lineup of 20+ sessions featuring cutting-edge topics in design, AI, accessibility, service design, and more. From thought-provoking panels to interactive case studies, every session is tailored to bring real-world insights and bold future perspectives. Whether you're looking to learn, share, or be inspired — we’ve got something for you.
20
SPEAKERS
Meet 20+ trailblazers in UX from across the globe — from industry pioneers to emerging voices driving innovation. These speakers bring experience from top companies and real-world projects, delivering stories, strategies, and frameworks that leave a lasting impact. Get ready to learn from the best.