Maffee Peng Hui Wan
Director | Bold Insight | France
As Managing Director of XplusX, Maffee leverages over 20 years of experience bridging disciplinary domains and cultural perspectives to create empathetic solutions. Her diverse international career has strengthened her ability to navigate cultural nuances and bring together disparate points of view.
Having worked across Asia, the US and other regions, she employs a user-centered, empathetic approach to understand users through synthesizing perspectives. Constantly exploring new problem spaces fuels her passion for understanding diverse mindsets and building bridges between them, empowering teams with thoughtful and globally impactful solutions.
Join us for two unforgettable days of design inspiration, innovation, and interaction at UX Masterclass 2025
Maffee Peng Hui Wan
Managing Director, Experience Creator | XplusX Experience | China
As Managing Director of XplusX, Maffee leverages over 20 years of experience bridging disciplinary domains and cultural perspectives to create empathetic solutions. Her diverse international career has strengthened her ability to navigate cultural nuances and bring together disparate points of view.
Having worked across Asia, the US and other regions, she employs a user-centered, empathetic approach to understand users through synthesizing perspectives. Constantly exploring new problem spaces fuels her passion for understanding diverse mindsets and building bridges between them, empowering teams with thoughtful and globally impactful solutions.
Meet this speaker at:
Workshop
Everyone can write a prompt. Few can build AI workflows that actually hold up in real UX practice. "AI Fluency for UX" takes participants beyond basic prompting into prompt engineering, critical evaluation of AI outputs and reusable Skills. This session will be led by Maffee Peng Hui Wan, Managing Director at XplusX Experience.
Managing Director, Experience Creator
As Managing Director of XplusX, Maffee leverages over 20 years of experience bridging disciplinary domains and cultural perspectives to create empathetic solutions. Her diverse international career has strengthened her ability to navigate cultural nuances and bring together disparate points of view.
Having worked across Asia, the US and other regions, she employs a user-centered, empathetic approach to understand users through synthesizing perspectives. Constantly exploring new problem spaces fuels her passion for understanding diverse mindsets and building bridges between them, empowering teams with thoughtful and globally impactful solutions.
2
DAYS
Get ready for two full days of immersive UX exploration. Whether you're a designer, researcher, or innovator, this event is packed with curated keynotes, deep-dive sessions, and hands-on workshops designed to challenge your thinking and spark new ideas. It’s not just a conference — it’s an experience crafted to elevate your UX mindset.
15
EVENTS
Dive into a diverse lineup of 20+ sessions featuring cutting-edge topics in design, AI, accessibility, service design, and more. From thought-provoking panels to interactive case studies, every session is tailored to bring real-world insights and bold future perspectives. Whether you're looking to learn, share, or be inspired — we’ve got something for you.
20
SPEAKERS
Meet 20+ trailblazers in UX from across the globe — from industry pioneers to emerging voices driving innovation. These speakers bring experience from top companies and real-world projects, delivering stories, strategies, and frameworks that leave a lasting impact. Get ready to learn from the best.