Marília Moita
Director | Bold Insight | France
Marília Moita is a Director of Experience Design at Oracle NetSuite, with over 18 years of experience in Design and Research for complex B2B products.
Throughout her career, she has worked across several international technology companies, leading teams and shaping experiences at the intersection of customer needs, business strategy and technology.
Her work increasingly focuses on AI-first approaches to Design and Research, exploring how AI can reduce friction, unlock business opportunities and create more effective, efficient and satisfying customer experiences.
(coming soon)
Join us for two unforgettable days of design inspiration, innovation, and interaction at UX Masterclass 2025
Marília Moita
Director of Experience Design | Oracle NetSuite | Portugal
Marília Moita is a Director of Experience Design at Oracle NetSuite, with over 18 years of experience in Design and Research for complex B2B products.
Throughout her career, she has worked across several international technology companies, leading teams and shaping experiences at the intersection of customer needs, business strategy and technology.
Her work increasingly focuses on AI-first approaches to Design and Research, exploring how AI can reduce friction, unlock business opportunities and create more effective, efficient and satisfying customer experiences.
Meet this speaker at:
Talk
For decades, usability has taught us to remove friction. Now AI is taking that mission to an entirely new level. In this provocative talk, Marília Moita questions the assumption that less effort always means a better experience, exploring what we might lose when everything is designed to be frictionless.
Director of Experience Design
Marília Moita is a Director of Experience Design at Oracle NetSuite, with over 18 years of experience in Design and Research for complex B2B products.
Throughout her career, she has worked across several international technology companies, leading teams and shaping experiences at the intersection of customer needs, business strategy and technology.
Her work increasingly focuses on AI-first approaches to Design and Research, exploring how AI can reduce friction, unlock business opportunities and create more effective, efficient and satisfying customer experiences.
2
DAYS
Get ready for two full days of immersive UX exploration. Whether you're a designer, researcher, or innovator, this event is packed with curated keynotes, deep-dive sessions, and hands-on workshops designed to challenge your thinking and spark new ideas. It’s not just a conference — it’s an experience crafted to elevate your UX mindset.
15
EVENTS
Dive into a diverse lineup of 20+ sessions featuring cutting-edge topics in design, AI, accessibility, service design, and more. From thought-provoking panels to interactive case studies, every session is tailored to bring real-world insights and bold future perspectives. Whether you're looking to learn, share, or be inspired — we’ve got something for you.
20
SPEAKERS
Meet 20+ trailblazers in UX from across the globe — from industry pioneers to emerging voices driving innovation. These speakers bring experience from top companies and real-world projects, delivering stories, strategies, and frameworks that leave a lasting impact. Get ready to learn from the best.