Marcella Pratama
Director | Bold Insight | France
Marcella leads the Research & Design team at BCA, a digital bank in Indonesia, the team behind blu, the award-winning Indonesian branchless banking app. In 2026, the team's work was recognized as a winner at the iF Design Award. In addition to her main job, Marcella runs a small café known for its banana bread and is fascinated by how thoughtful design, whether digital or physical, can build trust, connection, and lasting relationships. She believes that great experiences are based on making people feel understood.
(coming soon)
Join us for two unforgettable days of design inspiration, innovation, and interaction at UX Masterclass 2025
Marcella Pratama
Head of UX Research | BCA | Indonesia
Marcella leads the Research & Design team at BCA, a digital bank in Indonesia, the team behind blu, the award-winning Indonesian branchless banking app. In 2026, the team's work was recognized as a winner at the iF Design Award. In addition to her main job, Marcella runs a small café known for its banana bread and is fascinated by how thoughtful design, whether digital or physical, can build trust, connection, and lasting relationships. She believes that great experiences are based on making people feel understood.
Meet this speaker at:
Talk
This session explores Relationship-Centered Design, a framework that rethinks financial products beyond individual users and focuses on the relationships that shape financial decision-making. Drawing on case studies inspired by Gen Z families in Indonesia, it highlights how digital financial experiences can better support collaboration, communication, and shared goals. Participants will gain practical insights into designing financial products that address both functional needs and the social and emotional dynamics of everyday life.
Head of UX Research
Marcella leads the Research & Design team at BCA, a digital bank in Indonesia, the team behind blu, the award-winning Indonesian branchless banking app. In 2026, the team's work was recognized as a winner at the iF Design Award. In addition to her main job, Marcella runs a small café known for its banana bread and is fascinated by how thoughtful design, whether digital or physical, can build trust, connection, and lasting relationships. She believes that great experiences are based on making people feel understood.
2
DAYS
Get ready for two full days of immersive UX exploration. Whether you're a designer, researcher, or innovator, this event is packed with curated keynotes, deep-dive sessions, and hands-on workshops designed to challenge your thinking and spark new ideas. It’s not just a conference — it’s an experience crafted to elevate your UX mindset.
15
EVENTS
Dive into a diverse lineup of 20+ sessions featuring cutting-edge topics in design, AI, accessibility, service design, and more. From thought-provoking panels to interactive case studies, every session is tailored to bring real-world insights and bold future perspectives. Whether you're looking to learn, share, or be inspired — we’ve got something for you.
20
SPEAKERS
Meet 20+ trailblazers in UX from across the globe — from industry pioneers to emerging voices driving innovation. These speakers bring experience from top companies and real-world projects, delivering stories, strategies, and frameworks that leave a lasting impact. Get ready to learn from the best.