Melanie Wadey
Director | Bold Insight | France
Melanie Wadey is a Senior Researcher at Sutherland Labs, working at the intersection of human insight and business strategy. Her career began in global live entertainment, where she learned how powerful experiences are built and how emotions shape outcomes. When the world paused, Melanie retrained in Canada as a UX researcher and found a natural extension of what she had always done: understanding people, motivations, context and decision-making. These days she specialises in multi-country strategic research for global brands, focusing on moving beyond findings to implications. Melanie enjoys working in strategic foresight, untangling complex problems, understanding people across markets, and helping teams make clearer, more confident decisions.
Join us for two unforgettable days of design inspiration, innovation, and interaction at UX Masterclass 2025
Melanie Wadey
Senior Researcher | Sutherland Labs | United Kingdom
Melanie Wadey is a Senior Researcher at Sutherland Labs, working at the intersection of human insight and business strategy. Her career began in global live entertainment, where she learned how powerful experiences are built and how emotions shape outcomes. When the world paused, Melanie retrained in Canada as a UX researcher and found a natural extension of what she had always done: understanding people, motivations, context and decision-making. These days she specialises in multi-country strategic research for global brands, focusing on moving beyond findings to implications. Melanie enjoys working in strategic foresight, untangling complex problems, understanding people across markets, and helping teams make clearer, more confident decisions.
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Talk
For decades, UX research has helped organisations reduce uncertainty by understanding users' current needs and behaviours, but the questions being asked are shifting toward what the future might hold. This short talk shows how strategic foresight, combined with user research, expert interviews, trend analysis and weak signals, can help researchers build plausible future scenarios that stakeholders can use to identify risks, opportunities and stress-test strategy.
Senior Researcher
Melanie Wadey is a Senior Researcher at Sutherland Labs, working at the intersection of human insight and business strategy. Her career began in global live entertainment, where she learned how powerful experiences are built and how emotions shape outcomes. When the world paused, Melanie retrained in Canada as a UX researcher and found a natural extension of what she had always done: understanding people, motivations, context and decision-making. These days she specialises in multi-country strategic research for global brands, focusing on moving beyond findings to implications. Melanie enjoys working in strategic foresight, untangling complex problems, understanding people across markets, and helping teams make clearer, more confident decisions.
2
DAYS
Get ready for two full days of immersive UX exploration. Whether you're a designer, researcher, or innovator, this event is packed with curated keynotes, deep-dive sessions, and hands-on workshops designed to challenge your thinking and spark new ideas. It’s not just a conference — it’s an experience crafted to elevate your UX mindset.
15
EVENTS
Dive into a diverse lineup of 20+ sessions featuring cutting-edge topics in design, AI, accessibility, service design, and more. From thought-provoking panels to interactive case studies, every session is tailored to bring real-world insights and bold future perspectives. Whether you're looking to learn, share, or be inspired — we’ve got something for you.
20
SPEAKERS
Meet 20+ trailblazers in UX from across the globe — from industry pioneers to emerging voices driving innovation. These speakers bring experience from top companies and real-world projects, delivering stories, strategies, and frameworks that leave a lasting impact. Get ready to learn from the best.