Ricardo Luiz
Director | Bold Insight | France
Ricardo Luiz is a Product and AI Director with nearly 20 years of experience leading UX and Product teams in startups, scaleups, and global tech companies. He is the founder of No BS People, a product consulting and training brand focused on empowering teams to build with purpose. Ricardo specializes in integrating AI into product discovery and design processes, helping teams go from idea to prototype in record time while staying deeply user-focused. He has held senior product roles at OutSystems, Unbabel, Pipedrive, Promaton, and Altar.io, and currently leads AI-driven UX strategy at MediaWeb Global.
Join us for two unforgettable days of design inspiration, innovation, and interaction at UX Masterclass 2025
Ricardo Luiz
AI & Product Strategy Lead | Mediaweb Global | Portugal
Ricardo Luiz is a Product and AI Director with nearly 20 years of experience leading UX and Product teams in startups, scaleups, and global tech companies. He is the founder of No BS People, a product consulting and training brand focused on empowering teams to build with purpose. Ricardo specializes in integrating AI into product discovery and design processes, helping teams go from idea to prototype in record time while staying deeply user-focused. He has held senior product roles at OutSystems, Unbabel, Pipedrive, Promaton, and Altar.io, and currently leads AI-driven UX strategy at MediaWeb Global.
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Workshop
As AI tools make software development increasingly accessible, the challenge is no longer simply to build quickly, but to create structured, scalable products that are ready to grow. Many projects can reach a functional prototype within a few hours, yet struggle when it comes to adding new features, integrating external services, or maintaining consistency over time.
This workshop explores advanced Lovable workflows used by experienced builders to create more robust AI applications. The session covers the organization of personas, workflows, documentation, and prompting systems, as well as the use of design systems, frontend and backend architectures, user permissions, payment integrations, and AI-assisted automations.
Through a hands-on component, participants will apply these methods while building a product, discovering how more structured processes can accelerate development, improve delivery quality, and bring product creation closer to an almost “autopilot” model.
AI & Product Strategy Lead
Ricardo Luiz is a Product and AI Director with nearly 20 years of experience leading UX and Product teams in startups, scaleups, and global tech companies. He is the founder of No BS People, a product consulting and training brand focused on empowering teams to build with purpose. Ricardo specializes in integrating AI into product discovery and design processes, helping teams go from idea to prototype in record time while staying deeply user-focused. He has held senior product roles at OutSystems, Unbabel, Pipedrive, Promaton, and Altar.io, and currently leads AI-driven UX strategy at MediaWeb Global.
2
DAYS
Get ready for two full days of immersive UX exploration. Whether you're a designer, researcher, or innovator, this event is packed with curated keynotes, deep-dive sessions, and hands-on workshops designed to challenge your thinking and spark new ideas. It’s not just a conference — it’s an experience crafted to elevate your UX mindset.
15
EVENTS
Dive into a diverse lineup of 20+ sessions featuring cutting-edge topics in design, AI, accessibility, service design, and more. From thought-provoking panels to interactive case studies, every session is tailored to bring real-world insights and bold future perspectives. Whether you're looking to learn, share, or be inspired — we’ve got something for you.
20
SPEAKERS
Meet 20+ trailblazers in UX from across the globe — from industry pioneers to emerging voices driving innovation. These speakers bring experience from top companies and real-world projects, delivering stories, strategies, and frameworks that leave a lasting impact. Get ready to learn from the best.