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Tara Bosenick

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Director | Bold Insight | France

Tara Bosenick is a pioneer in user experience testing and measurement within human-centered design with more than two decades of experience in the UX space. She is the Managing Director (MD) of a holding company, ReSight Global, and also the MD of UIntent, which she first founded as SirValUse in 2000 and was later purchased by GfK. Since 1999, she has been an active UX professional, helping to build and shape the industry in Germany from the agency side. Her focus areas include developing new UX methods, quantifying UX, and introducing UX practices into companies.

Making AI work for you workshop

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Join us for two unforgettable days of design inspiration, innovation, and interaction at UX Masterclass 2025

Tara Bosenick

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Partner, User Research Expert | Uintent | Germany

Tara Bosenick is a pioneer in user experience testing and measurement within human-centered design with more than two decades of experience in the UX space. She is the Managing Director (MD) of a holding company, ReSight Global, and also the MD of UIntent, which she first founded as SirValUse in 2000 and was later purchased by GfK. Since 1999, she has been an active UX professional, helping to build and shape the industry in Germany from the agency side. Her focus areas include developing new UX methods, quantifying UX, and introducing UX practices into companies.

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Mind the AI Gaps in UX Research: Toward Deeper Insight Beyond the Hype

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Making AI work for you workshop

As the UX world evolves, researchers are increasingly navigating uncertain terrain: new tools emerge daily, methods shift, and expectations around speed, scalability, and efficiency are rising. AI promises to change everything – but how can we, as UX professionals, adopt these tools in a way that is informed, practical, and ethically grounded?
This workshop explores exactly that. Rooted in the Masterclass theme “Navigating Uncertainty: Fun, Flow, and the Future of UX”, we take participants on a structured, exploratory journey through the application of AI in UX research – combining clear guidance with playful experimentation.

Workshop:

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Register

Making AI work for you workshop

As the UX world evolves, researchers are increasingly navigating uncertain terrain: new tools emerge daily, methods shift, and expectations around speed, scalability, and efficiency are rising. AI promises to change everything – but how can we, as UX professionals, adopt these tools in a way that is informed, practical, and ethically grounded?
This workshop explores exactly that. Rooted in the Masterclass theme “Navigating Uncertainty: Fun, Flow, and the Future of UX”, we take participants on a structured, exploratory journey through the application of AI in UX research – combining clear guidance with playful experimentation.

Partner, User Research Expert | Uintent | Germany

Tara Bosenick is a pioneer in user experience testing and measurement within human-centered design with more than two decades of experience in the UX space. She is the Managing Director (MD) of a holding company, ReSight Global, and also the MD of UIntent, which she first founded as SirValUse in 2000 and was later purchased by GfK. Since 1999, she has been an active UX professional, helping to build and shape the industry in Germany from the agency side. Her focus areas include developing new UX methods, quantifying UX, and introducing UX practices into companies.

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2

DAYS

Get ready for two full days of immersive UX exploration. Whether you're a designer, researcher, or innovator, this event is packed with curated keynotes, deep-dive sessions, and hands-on workshops designed to challenge your thinking and spark new ideas. It’s not just a conference — it’s an experience crafted to elevate your UX mindset.

15

EVENTS

Dive into a diverse lineup of 20+ sessions featuring cutting-edge topics in design, AI, accessibility, service design, and more. From thought-provoking panels to interactive case studies, every session is tailored to bring real-world insights and bold future perspectives. Whether you're looking to learn, share, or be inspired — we’ve got something for you.

20

SPEAKERS

Meet 20+ trailblazers in UX from across the globe — from industry pioneers to emerging voices driving innovation. These speakers bring experience from top companies and real-world projects, delivering stories, strategies, and frameworks that leave a lasting impact. Get ready to learn from the best.

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