As car interfaces have evolved from physical dials to digital ecosystems, a critical question arises: has this technological transition always led to better user experiences? In this talk, UX consultants Maffee Peng Hui Wan from China and Jan Panhoff from Germany explore the past, present, and future of automotive interfaces, focusing on the complex dynamics of trust, cultural context, and the changing role of the driver.
Through original research, the speakers compare the usability of legacy and modern interfaces, revealing insights that challenge the assumption of digital supremacy. The discussion then turns to the future, examining the integration of AI, personalization, and the influence of cultural expectations on automotive experiences.
Importantly, the speakers consider the impact of autonomous driving, as the role of in-vehicle interactions must evolve to meet the needs of drivers and passengers. They argue that cultural context and user trust must be at the forefront of automotive interface design, striking the right balance between digital and physical elements to create inclusive, intuitive, and culturally-relevant experiences that will shape the future of mobility.