José Sales
Director | Bold Insight | France
José Sales is currently Business Manager at Tangível, where he was previously Lead Visual & Design Systems, with 20+ years of experience in UI and Interaction Design. He holds a degree in Computer Engineering and Multimedia, specialising in Design Systems.
He has worked with national and international organisations on the development of scalable component libraries. His focus is on the human dimension of Design Systems: their impact on culture, processes and product teams.
(coming soon)
Join us for two unforgettable days of design inspiration, innovation, and interaction at UX Masterclass 2025
José Sales
Business Manager | Tangível | Portugal
José Sales is currently Business Manager at Tangível, where he was previously Lead Visual & Design Systems, with 20+ years of experience in UI and Interaction Design. He holds a degree in Computer Engineering and Multimedia, specialising in Design Systems.
He has worked with national and international organisations on the development of scalable component libraries. His focus is on the human dimension of Design Systems: their impact on culture, processes and product teams.
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Talk
How can a digital product scale fast, reach every customer, and implement new features without losing their trust? MB WAY and Tangível showcase a project developed together, reflecting upon how an 8-year-long partnership has turned design and research into a business tool: 30+ focused studies, faster and cheaper decisions, features validated (or dropped) before they were built, and the guarantee of a consistent experience across the MB WAY app and 14 Portuguese banking apps. A talk for leaders who want research to drive decisions, not decorate them.
Business Manager
José Sales is currently Business Manager at Tangível, where he was previously Lead Visual & Design Systems, with 20+ years of experience in UI and Interaction Design. He holds a degree in Computer Engineering and Multimedia, specialising in Design Systems.
He has worked with national and international organisations on the development of scalable component libraries. His focus is on the human dimension of Design Systems: their impact on culture, processes and product teams.
2
DAYS
Get ready for two full days of immersive UX exploration. Whether you're a designer, researcher, or innovator, this event is packed with curated keynotes, deep-dive sessions, and hands-on workshops designed to challenge your thinking and spark new ideas. It’s not just a conference — it’s an experience crafted to elevate your UX mindset.
15
EVENTS
Dive into a diverse lineup of 20+ sessions featuring cutting-edge topics in design, AI, accessibility, service design, and more. From thought-provoking panels to interactive case studies, every session is tailored to bring real-world insights and bold future perspectives. Whether you're looking to learn, share, or be inspired — we’ve got something for you.
20
SPEAKERS
Meet 20+ trailblazers in UX from across the globe — from industry pioneers to emerging voices driving innovation. These speakers bring experience from top companies and real-world projects, delivering stories, strategies, and frameworks that leave a lasting impact. Get ready to learn from the best.