MB WAY: A success story. Not by chance, by design

How can a digital product scale fast, reach every customer, and implement new features without losing their trust? MB WAY and Tangível showcase a project developed together, reflecting upon how an 8-year-long partnership has turned design and research into a business tool: 30+ focused studies, faster and cheaper decisions, features validated (or dropped) before they were built, and the guarantee of a consistent experience across the MB WAY app and 14 Portuguese banking apps. A talk for leaders who want research to drive decisions, not decorate them.

A collaboration between MB WAY and Tangível
7 million users. More than 70 million operations a month. Portugal’s Best Consumer Experience Brand 2024 (according to OnStrategy). And a product name that became an expression used daily by the Portuguese: “Faz-me um MB WAY.”
Behind these numbers is a business question faced by every product team: how can you scale fast, reach every customer, and add new features to a digital product without losing the users’ trust?
MB WAY and Tangível come together on stage to showcase a project developed in partnership, reflecting upon how an 8-year-long collaboration was able to turn design and research into business tools. This meant 30+ focused studies, faster and cheaper decision-making processes, features that were validated (or dropped) before they were developed, and the guarantee of a consistent experience across the MB WAY app and 14 banking apps.
Design didn’t create the demand. It removed the friction so growth could happen.
A talk for product, business and design leaders who want research to drive decisions, not decorate them.