Thomas Snitker
Director | Bold Insight | France
Thomas Visby Snitker is one of Denmark's most experienced UX researchers, with 20+ years working across children's products, medical devices, industrial systems, and digital services. He wrote User Research with Kids (Apress, 2021), the standard guide for researching with young participants.
From 2014–2026, he was Head of Research at The LEGO Group, leading a global team running 2,000+ sessions a year across dozens of markets. Before that, he founded Snitker & Co, a UX consultancy serving clients like Novo Nordisk, Boston Scientific, and Maersk, with deep expertise in high-stakes, regulated research.
He now leads Brugercentrisk AI, works independently as a researcher, consultant, and speaker, and serves as an external examiner at the IT University of Copenhagen and Aalborg University. He's known for conference talks blending sharp practical insight with humor.
Join us for two unforgettable days of design inspiration, innovation, and interaction at UX Masterclass 2025
Thomas Snitker
Founder & Independent Researcher | Brugercentrisk AI (ex-LEGO) | Denmark
Thomas Visby Snitker is one of Denmark's most experienced UX researchers, with 20+ years working across children's products, medical devices, industrial systems, and digital services. He wrote User Research with Kids (Apress, 2021), the standard guide for researching with young participants.
From 2014–2026, he was Head of Research at The LEGO Group, leading a global team running 2,000+ sessions a year across dozens of markets. Before that, he founded Snitker & Co, a UX consultancy serving clients like Novo Nordisk, Boston Scientific, and Maersk, with deep expertise in high-stakes, regulated research.
He now leads Brugercentrisk AI, works independently as a researcher, consultant, and speaker, and serves as an external examiner at the IT University of Copenhagen and Aalborg University. He's known for conference talks blending sharp practical insight with humor.
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Talk
This talk by Thomas Visby Snitker explores how to research and design for children, one of the most important yet most challenging audiences to study, given that they think, communicate, and experience the world differently than adults. Drawing on two decades of hands-on experience, Thomas shows how creativity and play are essential to doing this research well, and how AI tools and remote research methods are making the process faster, richer, and more ethical at every stage of product development.
Founder & Independent Researcher
Thomas Visby Snitker is one of Denmark's most experienced UX researchers, with 20+ years working across children's products, medical devices, industrial systems, and digital services. He wrote User Research with Kids (Apress, 2021), the standard guide for researching with young participants.
From 2014–2026, he was Head of Research at The LEGO Group, leading a global team running 2,000+ sessions a year across dozens of markets. Before that, he founded Snitker & Co, a UX consultancy serving clients like Novo Nordisk, Boston Scientific, and Maersk, with deep expertise in high-stakes, regulated research.
He now leads Brugercentrisk AI, works independently as a researcher, consultant, and speaker, and serves as an external examiner at the IT University of Copenhagen and Aalborg University. He's known for conference talks blending sharp practical insight with humor.
2
DAYS
Get ready for two full days of immersive UX exploration. Whether you're a designer, researcher, or innovator, this event is packed with curated keynotes, deep-dive sessions, and hands-on workshops designed to challenge your thinking and spark new ideas. It’s not just a conference — it’s an experience crafted to elevate your UX mindset.
15
EVENTS
Dive into a diverse lineup of 20+ sessions featuring cutting-edge topics in design, AI, accessibility, service design, and more. From thought-provoking panels to interactive case studies, every session is tailored to bring real-world insights and bold future perspectives. Whether you're looking to learn, share, or be inspired — we’ve got something for you.
20
SPEAKERS
Meet 20+ trailblazers in UX from across the globe — from industry pioneers to emerging voices driving innovation. These speakers bring experience from top companies and real-world projects, delivering stories, strategies, and frameworks that leave a lasting impact. Get ready to learn from the best.