Young Humans, Big Insights: Involving Children in Design and Development with AI and Remote Methods

This talk by Thomas Visby Snitker explores how to research and design for children, one of the most important yet most challenging audiences to study, given that they think, communicate, and experience the world differently than adults. Drawing on two decades of hands-on experience, Thomas shows how creativity and play are essential to doing this research well, and how AI tools and remote research methods are making the process faster, richer, and more ethical at every stage of product development.

Children are among the most important users of digital and physical products — and among the hardest to research. They think and communicate differently, and experience the world in ways adults often misread or simply don't see. Getting it right means bringing in creativity and play.

In this session, Thomas Visby Snitker — author of User Research with Kids and former Head of Research at LEGO — shares two decades of hard-won experience researching and designing for children. He explores how AI tools and remote research methods are transforming what's possible: making it faster, richer, and more ethical to involve young people at every stage of the design and development process.