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Lindsey DeWitt

Moving the needle: how to improve AI outcomes

October 15, 2026 | 2:30 PM | 15 min | CCB | Lisbon
Image by Kuntal Maity

Joannes Vandermeulen

The world is widely described as being in crisis, and powerful but unpredictable AI has made it worse. Or has it? The "AI is good / AI is bad" needle keeps swinging as politicians and the public change their minds.

If there is even a small chance of serious harm, we all have a stake in pushing that needle towards good. That includes digital designers and user researchers, and not just those at the frontier labs. We shape how AI reaches people: the interactions we design, whose voices are heard in research, and what "good" means in a design review.

In this talk, Joannes proposes concrete ways designers and researchers can have more impact from where they already stand, and invites the audience to add their own. You'll leave with ideas you can apply in your next project.

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